Player Development & Loyalty Lead

Sam's Town Hotel & Casino, Shreveport; Shreveport (LA); On-site; USD 65,000 - 90,000; Full time

Job summary

Boyd Gaming Corporation in the United States seeks a marketing leader to assist in creating player development programs that acquire and retain guests, and to provide strategic direction for hospitality and players club staff to boost gaming revenue.

The role involves developing strategic marketing plans, managing acquisition programs, training staff, overseeing staff performance, ensuring compliance, and representing the company in PR and marketing efforts to grow business.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field required.
• 5–7 years of marketing management experience, casino marketing experience a plus.
• Strong organizational and communication skills required.
• Proficient in MS Office products.

Responsibilities

• Assist in the development of player development programs to acquire and maintain guests and loyalty.
• Provide strategic leadership and direction for hospitality and players club staff to increase gaming revenue.
• Develop short and long-range strategic marketing plans with measurable goals and budgets.
• Maintain acquisition programs to recruit high-level players through direct marketing, promotions, referrals, and events.
• Train hospitality staff on programs for rated players and communicate ratings to staff.
• Manage performance of hospitality staff and players club including hiring, scheduling, development, evaluation and discipline.
• Ensure compliance with gaming regulations, company policies and procedures.
• Issue complimentary services per policy and monitor practices.
• Review player issues with hosts and club staff to ensure guest satisfaction and compliance.
• Represent the company in public relations and marketing efforts to generate new and repeat business.

Skills

Organizational skills

Communication skills

Education

Bachelor's Degree in Marketing, Advertising, or related field

Tools

MS Office

Job description

Boyd Gaming Corporation in the United States seeks a marketing leader to assist in creating player development programs that acquire and retain guests, and to provide strategic direction for hospitality and players club staff to boost gaming revenue.

The role involves developing strategic marketing plans, managing acquisition programs, training staff, overseeing staff performance, ensuring compliance, and representing the company in PR and marketing efforts to grow business.