Platform PMM: Growth & Adoption Leader

chainalysis-careers; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Chainalysis seeks a Senior Product Marketing Manager for Platform to own the positioning of the Chainalysis platform and translate it into lifecycle campaigns that drive adoption, usage, and expansion across our customer base. This horizontal role collaborates with Product, Sales, Customer Outcomes, Marketing, and GTM teams to shape compelling value stories.

You’ll lead messaging, competitive positioning, and programs that scale with onboarding, activation, expansion and renewal, partnering with

Qualifications

• 8+ years in product, solutions, or B2B enterprise technology marketing.
• Experience building new propositions or business lines with no playbook.
• Ability to craft positioning that clarifies customer value.
• Experience designing lifecycle campaigns with owned messaging and mechanics.
• Outstanding writing and editorial judgment; clear headlines and narratives.
• Collaborative self-starter capable of driving multi-stakeholder work.

Responsibilities

• Define and evolve the Chainalysis story and value proposition.
• Build consistent messaging for GTM teams.
• Own competitive positioning and guide deal teams.
• Lead lifecycle campaigns: onboarding, activation, expansion, renewal.
• Collaborate with Product, Marketing, Sales, and Revenue teams.
• Turn market feedback into sharper positioning and measurable signals.

Skills

Product marketing

Lifecycle campaigns

Strategic storytelling

Cross-functional

Editorial writing

Collaboration

Job description

Chainalysis seeks a Senior Product Marketing Manager for Platform to own the positioning of the Chainalysis platform and translate it into lifecycle campaigns that drive adoption, usage, and expansion across our customer base. This horizontal role collaborates with Product, Sales, Customer Outcomes, Marketing, and GTM teams to shape compelling value stories.

You’ll lead messaging, competitive positioning, and programs that scale with onboarding, activation, expansion and renewal, partnering with