Senior Platform Product Marketing Lead

OpenKrill; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Chainalysis seeks a Senior Product Marketing Manager for Platform to own the platform's positioning and convert it into lifecycle campaigns and programs that drive adoption, usage and expansion. This horizontal role collaborates with Product, Sales, Customer Outcomes, Marketing & Communications and GTM Solutions to shape a unified value story across audiences.

The role emphasizes problem-solving, metrics-driven decisions, and sharp storytelling to move deals and growth at scale while aligning

Qualifications

• Must have 8+ years in product/solutions/enterprise marketing
• Experience building new propositions or business lines
• Strong positioning skills that connect multiple capabilities
• Experience designing lifecycle campaigns and messaging ownership
• Exceptional writing and editorial judgment
• Collaborative, self-starter with cross-team influence across Product, Sales, technical and revenue teams

Responsibilities

• Define and evolve the Chainalysis story and competitive positioning
• Build consistent messaging for GTM teams
• Lead lifecycle campaigns from onboarding to renewal across segments
• Explain the commercial model in customer terms and guide sales
• Lead go-to-market planning for portfolio launches
• Produce strategic content like ROI stories and discovery frameworks

Skills

8+ years marketing

Proposition development

Positioning strategy

Lifecycle campaigns

Writing and editorial

Cross-functional collaboration

Job description

Chainalysis seeks a Senior Product Marketing Manager for Platform to own the platform's positioning and convert it into lifecycle campaigns and programs that drive adoption, usage and expansion. This horizontal role collaborates with Product, Sales, Customer Outcomes, Marketing & Communications and GTM Solutions to shape a unified value story across audiences.

The role emphasizes problem-solving, metrics-driven decisions, and sharp storytelling to move deals and growth at scale while aligning