Copy of Sr Product Marketing Manager, Platform

chainalysis-careers; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Chainalysis seeks a Senior Product Marketing Manager for Platform to own the positioning of the Chainalysis platform and translate it into lifecycle campaigns that drive adoption, usage, and expansion across our customer base. This horizontal role collaborates with Product, Sales, Customer Outcomes, Marketing, and GTM teams to shape compelling value stories.

You’ll lead messaging, competitive positioning, and programs that scale with onboarding, activation, expansion and renewal, partnering with

Qualifications

• 8+ years in product, solutions, or B2B enterprise technology marketing.
• Experience building new propositions or business lines with no playbook.
• Ability to craft positioning that clarifies customer value.
• Experience designing lifecycle campaigns with owned messaging and mechanics.
• Outstanding writing and editorial judgment; clear headlines and narratives.
• Collaborative self-starter capable of driving multi-stakeholder work.

Responsibilities

• Define and evolve the Chainalysis story and value proposition.
• Build consistent messaging for GTM teams.
• Own competitive positioning and guide deal teams.
• Lead lifecycle campaigns: onboarding, activation, expansion, renewal.
• Collaborate with Product, Marketing, Sales, and Revenue teams.
• Turn market feedback into sharper positioning and measurable signals.

Skills

Product marketing

Lifecycle campaigns

Strategic storytelling

Cross-functional

Editorial writing

Collaboration

Job description

Product Marketing turns Chainalysis innovation into customer value. We position our intelligence as solutions customers can understand and consume through our platform, shape how we commercialize them, and give GTM the stories and strategic assets to win. Customers reach our intelligence through products, AI agents, workflows, APIs, data and expert services. This role owns what those add up to. Our segment leads make it specific to an industry; you make the case for Chainalysis as a whole, and build the programs that grow each customer over time.

As Senior Product Marketing Manager for Platform, you will own the positioning for the Chainalysis platform as a whole, then turn it into the lifecycle campaigns and programmes that drive adoption, usage and expansion across our customer base.

This is a horizontal role working across every segment. It suits a problem solver rather than a feature marketer: you start from what customers are trying to do and what gets in their way, then work back to what we offer. You are metrics-savvy. You know what moves the needle and which levers to pull to meet an objective. You will work closely with Product, Sales, Customer Outcomes, Marketing & Communications and GTM Solutions & Readiness, alongside the segment leads who go deep on their industries.

In this role, you'll:

• Position the value
• Define and evolve the Chainalysis story: what our intelligence enables, why we are meaningfully different, and why the whole is worth more than any one part.
• Build the messaging that lets GTM teams tell that story consistently.
• Own competitive positioning: frame the category and turn market moves into guidance deal teams can act on.
• Build the programmes that grow it
• Build the lifecycle campaigns that take customers deeper into the platform and scale them in partnership with demand generation, product and sales strategy: onboarding, activation, expansion and renewal, each with its own message and moment.
• Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses.
• Explain our commercial model in the customer's terms, so buyers can see how what they use connects to what they get.
• Lead go-to-market planning for launches that span the portfolio, working with segment leads on the value proposition for each audience.
• Win and learn in market
• Produce the strategic content that moves these conversations forward: first-call decks, value maps, discovery frameworks, ROI stories, objection handling and sales plays.
• Partner with Product, Product Marketing, GTM & Enablement teams to turn the strongest narratives into field tools sellers can find and use without asking.
• Turn churn, win-loss, field feedback and competitive signal into sharper positioning, and measure what reflects business health rather than activity.

We’re looking for candidate who have:

• 8+ years in product, solutions, industry, or B2B enterprise technology marketing.
• Experience building something from nothing: a new proposition, segment or business line where there was no playbook.
• Positioning that changes how customers and sellers see a problem, and connects many capabilities into one value story.
• Experience designing lifecycle campaigns or expansion programmes where you owned the messaging and mechanics.
• Exceptional writing and editorial judgment. You can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision.
• A collaborative self-starter, comfortable driving ambiguous, multi-stakeholder work forward across Product, Sales, technical and revenue teams, and senior leaders.

Nice to have experience:

• Experience with blockchain, digital assets, or crypto-native financial infrastructure.
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
• Familiarity with consumption- or usage-based pricing and packaging.

You’ll thrive here if:

• You enjoy connecting many products into one story more than marketing a single product in isolation. You build from first principles and create structure where none exists. You write with precision, build for repeatability rather than one-off requests, and care about the quality of what reaches customers and the field. You know when to go deep and when to simplify, and help raise the standard of the work around you.

AI at Chainalysis

AI is not a feature at Chainalysis - it is a new way of working. One that turns instructions into work done, and helps us move faster than the threats we're built to counter, and we expect our employees to take ownership of the output and ensure quality. As the world's most trusted blockchain analytics platform, Chainalysis sits at a rare intersection of proprietary data, regulatory relationships and crypto expertise that makes it uniquely placed to shape and lead the next era of AI-driv