Senior Platform Marketing Leader - Adoption & Growth

Chainalysis; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Chainalysis is seeking a Senior Product Marketing Manager for Platform to own the positioning of the Chainalysis platform and turn it into lifecycle campaigns that drive adoption, usage and expansion across our customer base.

This horizontal role works across every segment. You’ll start from customer needs, craft the story, and align with Product, Sales, Customer Outcomes, Marketing & Communications and GTM Solutions to deliver measurable impact and scalable assets.

Qualifications

• 8+ years in product, solutions, industry, or B2B enterprise technology marketing.
• Experience building something from nothing: a new proposition, segment or business line where there was no playbook.
• Positioning that changes how customers and sellers see a problem, and connects many capabilities into one value story.
• Experience designing lifecycle campaigns or expansion programmes where you owned the messaging and mechanics.
• Exceptional writing and editorial judgment.
• A collaborative self-starter, comfortable driving ambiguous, multi-stakeholder work forward across Product, Sales, technical and revenue teams, and senior leaders.

Responsibilities

• Define and evolve the Chainalysis story: what our intelligence enables, why we are meaningfully different, and why the whole is worth more than any one part.
• Build the messaging that lets GTM teams tell that story consistently.
• Own competitive positioning: frame the category and turn market moves into guidance deal teams can act on.
• Build the lifecycle campaigns that take customers deeper into the platform and scale them in partnership with demand generation, product and sales strategy.
• Spot expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses.
• Explain our commercial model in the customer’s terms, so buyers can see how what they use connects to what they get.

Skills

8+ years in product marketing

Cross-functional collaboration

Writing and editorial judgment

Leadership and collaboration

Job description

Chainalysis is seeking a Senior Product Marketing Manager for Platform to own the positioning of the Chainalysis platform and turn it into lifecycle campaigns that drive adoption, usage and expansion across our customer base.

This horizontal role works across every segment. You’ll start from customer needs, craft the story, and align with Product, Sales, Customer Outcomes, Marketing & Communications and GTM Solutions to deliver measurable impact and scalable assets.