Platform Operations Lead — Digital & Marketing

Opportunity Finance Network; Maryland; Hybrid; USD 80,000 - 88,000; Full time

Benefits offered by this job

Dental, health, vision plans

Hybrid work arrangements

Lifestyle Spending Account

Employee Assistance Program

403(b) plan with employer contribution

Job summary

Opportunity Finance Network seeks a Senior Associate, Digital Platforms & Marketing Operations to manage OFN's communications ecosystem. You will govern website CMS, email marketing, analytics, and dashboards, while handling vendor relationships and cross-functional collaboration.

The role emphasizes stable, secure, and measurable platform operations to support OFN's mission and growth in the CDFI sector.

Qualifications

• Hands-on experience administering website CMS, email marketing and automation, analytics and tag management, CRM or audience databases, social media management, project management, and AI-enabled tools.
• Ability to own platform operations and lead technical/digital workstreams from requirements through implementation.
• Experience updating a CMS directly, troubleshooting issues, managing permissions, and collaborating with developers and vendors.

Responsibilities

• Own day-to-day administration and governance of OFN's communications platforms and related workstreams.
• Publish and maintain website pages, forms, metadata, redirects, and assets in the CMS with external partners.
• Administer email marketing platform, templates, audiences, and campaigns; ensure QA and deliverability.
• Define KPIs, dashboards, and reporting; monitor data quality and translate findings into recommendations.
• Serve as liaison to vendors and platform teams; manage tickets, timelines, and escalations.

Skills

CMS administration

Email marketing

Analytics

Tag management

CRM / audience databases

Social media management

Project management

AI-enabled tools

Education

Bachelor's degree or equivalent experience

Tools

WordPress

Mailchimp

AWS

Google Analytics

Canva

Asana

SEMrush

Meltwater

Cision/PR Newswire

Job description

Opportunity Finance Network seeks a Senior Associate, Digital Platforms & Marketing Operations to manage OFN's communications ecosystem. You will govern website CMS, email marketing, analytics, and dashboards, while handling vendor relationships and cross-functional collaboration.

The role emphasizes stable, secure, and measurable platform operations to support OFN's mission and growth in the CDFI sector.