Platform-Native Creative Strategist for Growth & Culture

Clutch; New York (NY); Hybrid; USD 115,000 - 125,000; Full time

Job summary

Clutch is seeking a Creative Strategist who sits at the intersection of culture, content, and performance. You’ll craft scroll-stopping ideas and translate brand goals into platform-native creative direction across social, influencer, paid, and organic channels.

You’ll work with TikTok, Instagram Reels, and YouTube Shorts and turn insights into campaign concepts, content systems, and creator briefs that drive brand equity and measurable growth in a hybrid New York setup.

Qualifications

• 3–6 years in creative strategy, social strategy, or content strategy (agency preferred).
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts.
• Experience working with creators/influencers.
• Strong writing skills (hooks, scripts, briefs, POVs).
• Ability to balance brand storytelling with performance thinking.
• Comfortable presenting to clients.
• Sharp eye for what makes content convert vs. just look good.

Responsibilities

• Develop creative strategies for social-first campaigns (organic paid).
• Translate brand positioning into platform-native content frameworks.
• Build campaign narratives, content pillars, and creator briefs.
• Partner with design, production, influencer, and paid teams to bring ideas to life.
• Analyze performance data and refine creative direction accordingly.
• Lead creative concepting sessions and present ideas to clients.
• Identify cultural trends and platform shifts early.
• Support new business pitches with strategic insights and big ideas.
• Turn audience insights into repeatable content systems (not one-off posts).

Skills

Creative strategy

Social strategy

Content strategy

Influencer collaboration

Writing skills

Client presentation

Job description

Clutch is seeking a Creative Strategist who sits at the intersection of culture, content, and performance. You’ll craft scroll-stopping ideas and translate brand goals into platform-native creative direction across social, influencer, paid, and organic channels.

You’ll work with TikTok, Instagram Reels, and YouTube Shorts and turn insights into campaign concepts, content systems, and creator briefs that drive brand equity and measurable growth in a hybrid New York setup.