Creative Social Strategist

Clutch; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Clutch is seeking a culturally attuned Creative Strategist for a client, blending brand goals with native creative direction across social ecosystems. You will shape strategies for both organic and paid social, translate brand positioning into scalable content systems, and guide production from concept to execution.

The ideal candidate has 3–6 years in creative or social strategy, a deep fluency in short-form video platforms, and strong copywriting and collaboration skills to drive

Qualifications

• 3 to 6 years of professional experience specializing in creative strategy, social strategy, or digital content strategy (agency background strongly preferred).
• Demonstrated fluency in the mechanics and culture of short-form video ecosystems (TikTok, Instagram Reels, YouTube Shorts).
• Proven experience collaborating with creators and managing influencer-driven content campaigns.

Responsibilities

• Social-First Strategy: Design and architect creative strategies for campaigns spanning organic and paid social channels.
• Content Frameworks: Translate brand positioning into scalable, platform-native content systems and repeatable narratives.
• Brief Development & Storytelling: Write compelling copy, hooks, scripts, and creator briefs guiding production from concept to execution.

Skills

Creative strategy

Social strategy

Digital content strategy

Copywriting

Job description

Role: Creative Strategist, Paid & Organic Social

Location: New York, NY | Los Angeles, CA

Hybrid/On-site/Remote:Hybrid (Must be located in NY or LA)

Clutch is looking for a culturally attuned, data-minded Creative Strategist for a client of ours. We need an innovative thinker who lives at the intersection of modern culture, thumb-stopping content, and performance marketing, translating overarching brand goals into native creative direction across social ecosystems.

Responsibilities:

• Social-First Strategy: Design and architect creative strategies for comprehensive campaigns spanning both organic and paid social channels.
• Content Frameworks: Transform brand positioning into scalable, platform-native content systems and repeatable narratives rather than isolated posts.
• Brief Development & Storytelling: Write compelling copy, strategic hooks, scripts, and granular creator briefs that guide production from concept to execution.
• Cross-Functional Collaboration: Partner closely with design, video production, influencer marketing, and media buying teams to bring integrated concepts to life.
• Performance Analytics: Review live campaign performance data, extract actionable takeaways, and iteratively refine creative direction to maximize ROI.
• Trend Spotting & Ideation: Keep a constant pulse on cultural movements, shifting platform algorithms, and emerging trends, leading brainstorming sessions and presenting visionary ideas directly to clients.
• New Business Impact: Fuel agency growth by contributing sharp strategic insights and big-picture concepts to pitch decks and prospective client presentations.

Qualifications:

• 3 to 6 years of professional experience specializing in creative strategy, social strategy, or digital content strategy (agency background strongly preferred).
• Demonstrated fluency in the mechanics and culture of short-form video ecosystems, including TikTok, Instagram Reels, and YouTube Shorts.
• Proven experience collaborating with creators and managing influencer-driven content campaigns.
• Exceptional copywriting capabilities, with a portfolio of sharp hooks, scripts, and strategic points of view.
• A rare balance of creative storytelling flair and rigorous performance-marketing intuition.
• Background working within lifestyle, fashion, beauty, or CPG brand portfolios is considered a strong plus.
• Polished communication, presentation, and interpersonal skills.