Creative Strategist

Clutch; New York (NY); On-site; USD 110,000 - 125,000; Full time

Job summary

Clutch Creative is seeking a Creative Strategist for organic and paid social in New York, NY. You will lead social media strategy across Meta, TikTok, and YouTube, driving brand growth and delivering insights to clients.

The role requires 3–6 years at an advertising or media agency, expertise in influencer campaigns, data analysis, and strong pitching skills. A BA in communications or related field is expected.

Qualifications

• 3–6 years experience at an advertising/marketing/media agency focused on social media.
• Proven expertise across social platforms, influencer campaigns, data analysis, reporting, and insights.
• Bachelor’s degree in communications, media, or similar.
• Experience in social media concepting, ideation and planning.
• Experience pitching to stakeholders and clients.

Responsibilities

• Serve as the primary subject matter expert for social media strategy and execution (organic & paid), influencer campaigns.
• Develop and execute comprehensive social media strategies across Meta, TikTok, and YouTube.
• Maintain strong relationships with content creators and influencers across beauty, wellness, lifestyle, fashion, and/or food & beverage.
• Responsible for brand growth and integrity across social channels, including shorts, reels, organic, and paid posts.
• Track key performance metrics and deliver regular reports with actionable insights to stakeholders and clients.
• Monitor industry trends, competitor activity, and algorithm changes to identify growth opportunities.
• Collaborate with creative teams to ensure cohesive cross-functional campaigns and meet brand guides.

Skills

Social media strategy

Influencer campaigns

Data analysis

Reporting

Strategic insights

Relationship building

Education

Bachelor’s degree in communications or related field

Job description

Role: Creative Strategist – Organic & Paid Social

Location: New York, NY

Salary: $110-125k DOE

Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.

Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move.

We care, we’re honest, and we hustle—that’s what makes us Clutch.

Clutch is looking for a Creative Strategist with agency experience for a client of ours.

Responsibilities:

• Serve as the primary subject matter expert for social media strategy and execution (organic & paid), influencer campaigns.
• Develop and execute comprehensive social media strategies aligned with business goals and brand identity across Meta, TikTok, and YouTube.
• Hold strong relationships with content creators and influencers across beauty, wellness, lifestyle, fashion, and/or food & beverage.
• Responsible for brand growth and integrity across social channels, including shorts, reels, organic, and paid posts.
• Track key performance metrics and deliver regular reports with actionable insights to present to stakeholders and clients.
• Monitor industry trends, competitor activity, and algorithm changes to identify growth opportunities.
• Collaborate with creative teams to ensure cohesive cross-functional campaigns and meet brand guides.

Requirements:

• Previous experience with an advertising, marketing, or media agency with a focus on social media is required (3-6 years)
• Proven expertise across social media platforms, influencer campaigns, data analysis, reporting, and strategic insights!
• Bachelor’s degree in communications, media, or similar required.
• Experience in social media concepting, ideation, and planning.
• Previous success with new business, pitching to stakeholders and clients.