Culture-Driven Social Creative Strategist

Clutch; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Clutch is seeking a culturally attuned Creative Strategist for a client, blending brand goals with native creative direction across social ecosystems. You will shape strategies for both organic and paid social, translate brand positioning into scalable content systems, and guide production from concept to execution.

The ideal candidate has 3–6 years in creative or social strategy, a deep fluency in short-form video platforms, and strong copywriting and collaboration skills to drive

Qualifications

• 3 to 6 years of professional experience specializing in creative strategy, social strategy, or digital content strategy (agency background strongly preferred).
• Demonstrated fluency in the mechanics and culture of short-form video ecosystems (TikTok, Instagram Reels, YouTube Shorts).
• Proven experience collaborating with creators and managing influencer-driven content campaigns.

Responsibilities

• Social-First Strategy: Design and architect creative strategies for campaigns spanning organic and paid social channels.
• Content Frameworks: Translate brand positioning into scalable, platform-native content systems and repeatable narratives.
• Brief Development & Storytelling: Write compelling copy, hooks, scripts, and creator briefs guiding production from concept to execution.

Skills

Creative strategy

Social strategy

Digital content strategy

Copywriting

Job description

Clutch is seeking a culturally attuned Creative Strategist for a client, blending brand goals with native creative direction across social ecosystems. You will shape strategies for both organic and paid social, translate brand positioning into scalable content systems, and guide production from concept to execution.

The ideal candidate has 3–6 years in creative or social strategy, a deep fluency in short-form video platforms, and strong copywriting and collaboration skills to drive