Paid Media Creative Strategist: Data-Driven Ad Architect

Clutch; United States; On-site; USD 70,000 - 100,000; Full time

Job summary

Clutch is seeking a data-fluent Paid Media Creative Strategist to own the paid creative vision across Meta, TikTok, and other performance channels. You will act as both strategist and creator, using live analytics to optimize hooks, angles, and formats for high-converting ads.

You’ll partner with media buyers to align creative with budgets, build testing roadmaps, and produce native assets that scale. A strong blend of creative vision and analytical rigor is essential.

Qualifications

• 2 to 4+ years of professional experience in paid media, creative strategy, or performance marketing.
• Proven track record of building high-performing paid ad creative for Meta and TikTok.
• Deep native fluency in social platforms and solid media buying fundamentals.
• Ability to write punchy scripts and analyze performance reports.

Responsibilities

• Paid Creative Strategy: shape and execute the paid creative roadmap across performance channels.
• Testing & Diversification: maintain an aggressive, always-on creative testing framework.
• Pre-Production & Direction: lead pre-production for paid ads with scripts, storyboards, and shoots.
• Asset Repurposing & Delivery: adapt top-performing content for paid distribution with optimized assets.
• Collaboration & Analytics: align creative strategies with campaign structures and KPIs, report to leadership.

Skills

Paid media

Creative strategy

Analytics

Meta & TikTok

Tools

Triple Whale

Northbeam

Job description

Clutch is seeking a data-fluent Paid Media Creative Strategist to own the paid creative vision across Meta, TikTok, and other performance channels. You will act as both strategist and creator, using live analytics to optimize hooks, angles, and formats for high-converting ads.

You’ll partner with media buyers to align creative with budgets, build testing roadmaps, and produce native assets that scale. A strong blend of creative vision and analytical rigor is essential.