Platform Marketing Lead – ArrowSphere

Arrow Electronics; New York (NY); Remote; USD 130,000 - 143,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k with Matching

Paid Time Off

Tuition Reimbursement

Job summary

Arrow Electronics is seeking a Marketing Manager for ArrowSphere, its digital platform. The role focuses on translating platform capabilities into compelling partner benefits and driving platform adoption and growth through strategic marketing and storytelling.

The leader will collaborate across product management, UX, sales, and services to ensure consistent platform messaging and measurable business outcomes, with a fully remote arrangement and global reach.

Qualifications

• 8+ years of B2B technology marketing experience in product marketing, platform marketing, or digital experience marketing.
• Experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms.
• Proven success launching and driving adoption of platform-based solutions.
• Experience developing integrated marketing programs that influence revenue, engagement, and business growth.
• Knowledge of the IT channel, cloud ecosystem, and partner-led business models preferred.

Responsibilities

• Develop and execute global marketing strategies to build awareness, adoption, and engagement for the platform.
• Create messaging and value propositions for partners at different maturity stages.
• Lead product and feature launch campaigns that drive adoption and outcomes.
• Translate platform capabilities into business value for executives, sales, and operations.

Skills

Platform marketing

B2B technology marketing

SaaS marketing

Storytelling

Executive communication

Cross-functional leadership

Revenue-focused marketing

Job description

Arrow Electronics is seeking a Marketing Manager for ArrowSphere, its digital platform. The role focuses on translating platform capabilities into compelling partner benefits and driving platform adoption and growth through strategic marketing and storytelling.

The leader will collaborate across product management, UX, sales, and services to ensure consistent platform messaging and measurable business outcomes, with a fully remote arrangement and global reach.