Planner

General Mills; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

General Mills in Atlanta is seeking a Planner, Brand Experience to shape and execute strategic plans, partnerships, and brand promotions across iconic brands. You will collaborate with internal teams and external partners, manage multiple projects, stay on top of cultural trends, and ensure brand guidelines are consistently applied to deliver engaging consumer experiences.

You will champion collaboration, drive executional excellence, and contribute to growth through innovative experience

Qualifications

• Bachelor's degree in a relevant field such as Communications, Marketing, Business.
• 1-3 years of relevant digital marketing experience.
• Strong communication skills, including written, verbal and presentation skills.
• Proven track record of executing projects with excellence.
• Ability to collaborate effectively within cross-functional teams.
• Learning mindset, exhibiting curiosity and eagerness to learn.
• Organizational skills with attention to detail.

Responsibilities

• Collaborate with internal and external teams, including agencies and partners, to develop and execute strategic plans, partnership strategies, and fully integrated experience plans.
• Execute brand strategies and projects with adherence to brand guidelines.
• Stay informed about current cultural trends to identify opportunities for innovation.
• Manage multiple projects simultaneously, coordinating packaging, partnerships, licensing, and content production.
• Build and foster strong working relationships with internal teams, external partners, vendors, and agencies.
• Contribute to the development of strategies, priorities, and recommendations for partnerships, licensing opportunities, and brand experiences.
• Ensure brand guidelines are consistently applied across all communication touchpoints.
• Learning mindset and adaptability in a dynamic environment.

Skills

Project management

Brand strategy

Digital marketing

Communication skills

Education

Bachelor's degree in Communications, Marketing, Business, or similar

Job description

Planner, Brand Experience

Overview

Join a dynamic team focused on driving growth and innovation within prominent brands. As a Planner in Brand Experience, you will play a vital role in creating and executing strategic plans, partnerships, and brand promotions. You'll collaborate with internal teams, agencies, and external partners to bring ideas to life. This role emphasizes executional excellence, trend awareness, and project management.

It is an opportunity to contribute to the growth of established brands, stay updated on cultural trends, and foster a learning mindset while building strong relationships and delivering impactful outcomes.

Key Accountabilities

• Collaboration and Partnership: Collaborate with internal and external teams, including agencies and partners, to develop and execute strategic plans, partnership strategies, and fully integrated experience plans.

• Executional Excellence: Demonstrate proficiency in executing brand strategies and projects, ensuring consistent adherence to brand guidelines and standards. Manage day‑to‑day executional responsibilities.

• Innovation and Trend Awareness: Stay informed about current cultural trends and emerging patterns to identify opportunities for innovation, staying up‑to‑date on industry trends and consumer behavior.

• Project Management: Manage multiple projects simultaneously, coordinating various aspects such as packaging, partnerships, licensing, and content production, ensuring meticulous attention to detail.

• Relationship Management: Build and foster strong working relationships with internal teams, external partners, vendors, and agencies, effectively communicating at various levels within the organization.

• Strategic Planning: Contribute to the development of strategies, priorities, and recommendations for partnerships, licensing opportunities, and brand experiences aligned with business objectives.

• Brand Consistency: Ensure brand guidelines are consistently applied across all communication touchpoints, maintaining brand integrity and identity.

• Learning Mindset: Exhibit curiosity and a desire to learn, adapting to ambiguity and seeking continuous improvement and growth.

Minimum Qualifications

• Bachelor's degree in a relevant field such as Communications, Marketing, Business, or similar.
• 1-3 years of relevant digital marketing experience.
• Strong communication skills, including written, verbal and presentation skills.
• Proven track record of executing projects with excellence.
• Ability to collaborate effectively within cross‑functional teams.
• Learning mindset, exhibiting curiosity and eagerness to learn.
• Organizational skills with attention to detail.

Preferred Qualifications

• Collaborative nature, emphasizing a "Win as a Team" mindset.
• Experience working with both internal and external partners.
• History of successful collaboration with cross‑functional teams and agency partners.
• Experience working on national brands.
• Ability to build influential relationships and influence across the organization.
• Experience in campaign/experience strategy and planning.

Company Overview

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.