Senior Planner

Syntra Antwerpen en Vlaams Brabant (Syntra AB); Chicago (IL); Hybrid; USD 85,000 - 115,000; Full time

Job summary

AbelsonTaylor Group in Chicago seeks a Senior Planner to act as Integrated Strategist across Planning, Engagement, Media, and Social. You will coordinate across disciplines and guide insights and positioning for health brands.

The role requires 5–7 years agency experience (3+ in planning), a bachelor's degree in a relevant field, and curiosity about health and wellness. Hybrid work onsite Tue-Thu in our Chicago office; ATG is an equal opportunity employer.

Qualifications

• 5–7 years of agency experience, with ≥3 years in Planning.
• Bachelor's degree in a relevant field.
• Pharmaceutical experience is a plus.
• Curiosity about human behavior and interest in health and wellness.

Responsibilities

• Identify target attitudes, beliefs, and behavior.
• Mine insights and leverage market research.
• Lead market research to uncover learnings and insights across methodologies.
• Develop storytelling, writing, and presentation skills.
• Coordinate planning with Engagement, Media, and Social across projects.
• Lead planning-focused projects including audience narratives, journeys, and positioning.
• Lead workshops on insights, positioning, and messaging.
• Author and guide creative briefs and briefs for teams.
• Evaluate creative output against the target audience.
• Provide professional guidance to Planners and Associate Planners.

Skills

Strategic planning

Market research

Storytelling

Workshop facilitation

Pharma/health familiarity

Education

Bachelor's degree

Job description

Summary

At AbelsonTaylor Group, work that makes you feel good isn't just what we do—it's who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That's why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it's a way of life.

Here, you'll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time.

Now, we are currently seeking a Senior Planner to join our team. The Senior Planner serves as Integrated Strategist supporting brands as a core team member, coordinating strategic efforts across the Integrated Strategy dept: Planning, Engagement, Media, Marketing Intelligence, Social. The Senior Planner provides high level Planning skills and a broad understanding of the role the other disciplines play, adeptly bringing in subject matter experts to support projects as needed.

What You'll Do

• Target Identification: Deep understanding of target attitudes, beliefs, and behavior.


• Insight Mining: Expertise in uncovering and utilizing target insights.


• Market Research: Able to leverage market research to uncover learnings and insights, with a high level of proficiency in a variety of research methodologies.


• Storytelling & Creative Inspiration: Develop strong verbal, writing, and presentation skills.


• Pharma-Proficiency: Ability to quickly get up to speed on new therapeutic areas.


• New Business Pitches: Act as the Planning lead on new business pitches.


• Planning Projects: Lead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development.


• Integrated Strategist: Seamlessly coordinate the integration of multiple disciplines, including Engagement, Media, Marketing Intelligence, and Social.


• Workshops: Lead insight, positioning, and messaging workshops.


• Creative Briefs: Author compelling creative briefs.


• Creative Briefings: Lead inspiring creative briefings.


• Creative Evaluation: Evaluate creative output through the lens of the target audience.


• Professional Guidance: Provide professional guidance to Planners and Associate Planners in the department.

What Makes You A Fit

• Experience: 5-7 years prior agency experience, with at least 3 years in Planning.


• Education: Bachelor's degree (preference for social sciences, marketing, communication, or sciences).


• Pharmaceutical Experience: Pharmaceutical experience is a plus.


• Curiosity: Must be innately curious about human behavior.


• Interest in Health & Wellness: Must have an interest in health and wellness.

Compensation Range

$85,000 - $115,000. The starting salary offer will depend on the candidate's skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time.

At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health, wellness, and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment.

We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified candidates will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.

This position follows a hybrid schedule, requiring employees to be onsite Tuesday-Thursday each week in our Chicago office. We make reasonable accommodations for employees and applicants with disabilities who require schedule accommodations.

We are an E-Verify employer.

https://www.abelsontaylorgroup.com/pdfs/IER_RightToWorkPoster_Eng_Es.pdf

https://www.abelsontaylorgroup.com/pdfs/E-Verify_Participation_Poster_Eng_Es.pdf