Brand Manager

Thor Equities; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Brunch, a brand built around leisure and relaxation, seeks a Brand Manager who can tell meaningful stories and ensure every customer touchpoint reflects our aesthetic. You will own the annual brand plan, coordinate with the product team on timelines, and conceive and execute creative ideas on time and budget.

Build a creative network for both full-time and freelance needs to deliver outstanding work. Passion for copy, design, music and film, and a scrappy, energetic mindset, are essential to

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• 3+ years experience in developing strategic brand and creative direction at a creative agency and/or in-house creative department.
• Scrappy, resourceful, and able to work without large budgets or staffing.
• Excellent taste in copy, design, music, movies, series etc.
• Experience managing social-driven campaigns and online channels.
• Ability to inspire and energize the team.

Responsibilities

• Be brand protector ensuring customer initiatives align with brand values and aesthetic.
• Own and manage the annual brand plan and marketing calendar with product team coordination.
• Conceive and help execute best-in-class creative and content ideas on brand, on strategy, on time, and on budget.
• Identify and nurture a creative network to hire for full-time and freelance needs.
• Survey and share art, culture, and trends with the organization.
• Create internal marketing briefs that inspire creativity throughout all partners.

Skills

Brand strategy

Creative direction

Social media campaigns

Copywriting

Team motivation

Education

Bachelor's degree in marketing or related field

Tools

MS Office

Adobe Suite

Job description

Brand Manager-

Do you love telling meaningful stories? Isn’t the best feeling when an aesthetic just fits the moment to perfection? Are you attracted to brands that share the values you hold dear? Do you enjoy a campaign that is emotional and authentic? Do you want to be able to ideate, develop and execute strategy, as well as see it through to the end?

At Brunch, we are building a community around a lifestyle of leisure and relaxation; Like those Sundays when you walk down the street to your favorite brunch spot to be stress-free with your favorite friends. Through meaningful campaigns, amazing stories, high-quality content and offline events, we have brought our customers a product that is cozy, convenient and that brings the carefree mindset we wish we were always in.

We are looking for individuals that want to be a part of a lean, entrepreneurial and fast-pace team, but also want to kick it once the day ends. We are looking to build a family that will continue to create emotional connections with each other and with the brand.

We’ve got a vision and a great opportunity in front of us, but we just need the right family to execute it.

Key Responsibilities:

• Responsible for being the absolute brand ‘protector,’ making sure that all customer facing initiatives are consistent to our brand values and aesthetic
• Own and manage the annual brand plan and marketing calendar, working closely with the product team on timeline coordination, review cadence for brand marketing initiatives.
• Conceive, craft, and help execute best-in-class creative and content ideas on brand, on strategy, on time, and on budget.
• Identify and nurture a creative network in order to hire successfully and quickly for both full time and freelance needs
• Continually survey, discuss, and share art, culture, and trends with the organization.
• Create internal marketing briefs that inspire creativity throughout all partners

Need to have:

• Bachelor's degree in marketing, communications, business or related field
• 3+ years experience in developing strategic brand and creative direction at a creative agency and/or in-house creative department
• A scrappy attitude, are highly resourceful, and are not in the habit of depending on large budgets or stacked staffing to complete high-quality projects on time.
• You have great taste in copy, design, music, movies, series etc.
• Skilled in managing social driven campaigns and online channels of distribution
• Ability to be a source of inspiration and energy for the team around you

Nice to have:

• Content production experience including; script writing, art direction, directing talent, and post production management.
• Ability to help out the team in projects not related to your position
• Skilled in Microsoft/Adobe Suite