Physician Relations & Marketing Strategist

University of Chicago; Chicago (IL); Hybrid; USD 65,000 - 80,000; Full time

Job summary

The University of Chicago BSD OBG Marketing team is seeking a Physician Relations and Marketing Specialist to plan, coordinate, and execute outreach and marketing initiatives. You will lead physician-referral outreach and develop patient-focused campaigns for Infertility and Urogynecology, working with section chiefs and marketing peers.

You will create collateral, manage social platforms, and analyze engagement to grow referrals and patient volume while aligning with brand standards and

Qualifications

• 2-5 years of work experience in marketing, communications, or physician liaison/relations.
• Strong writing and content-development skills across print, digital, and social channels.
• Experience with social media management and digital marketing/analytics tools.
• Experience in web and digital applications for creating, posting and publishing communications.
• Healthcare or Academic setting experience preferred.

Responsibilities

• Plan and coordinate referring-physician outreach, including Lunch and Learns, in-person visits, and ongoing relationship-building with community and regional providers.
• Develop and print digital collateral — flyers, brochures, and referral materials — tailored to each specialty.
• Manage the department's social media presence, including content planning, posting, and engagement.
• Collaborate with hospital marketing to execute digital patient-direct marketing campaigns to drive appointment volume.
• Track and report on referral activity, digital engagement, and new-patient volume tied to marketing efforts.

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

Adobe

Excel

PowerPoint

Job description

The University of Chicago BSD OBG Marketing team is seeking a Physician Relations and Marketing Specialist to plan, coordinate, and execute outreach and marketing initiatives. You will lead physician-referral outreach and develop patient-focused campaigns for Infertility and Urogynecology, working with section chiefs and marketing peers.

You will create collateral, manage social platforms, and analyze engagement to grow referrals and patient volume while aligning with brand standards and