Physician Liaison / Business Development Representative

Outpatient Imaging Affiliates, LLC; Columbus (GA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Full-time exempt

Incentive program

Paid time off

Company holidays

Health insurance

Life insurance

Disability

Employee assistance

401k matching

Job summary

Piedmont Community Imaging is seeking a relationship-driven Physician Liaison to promote outpatient imaging services and support business growth in the Columbus market. You will build referral partnerships with physicians and healthcare providers through consultative outreach and targeted territory management.

This field-based role requires frequent local travel, strong communication skills, and a proven ability to develop opportunities, coordinate with internal teams, and monitor referral

Qualifications

• Bachelor's degree in business, marketing, healthcare, or related field preferred.
• At least two years of professional experience; healthcare, sales, business development, or relationship management preferred.
• Experience with Salesforce or another CRM platform preferred.
• Understanding of the healthcare industry and market trends.

Responsibilities

• Develop and maintain relationships with referring physicians and providers to strengthen partnerships.
• Conduct regular in-person visits to physician offices and healthcare facilities to promote imaging services.
• Manage a territory and target list with ongoing outreach to sources.
• Develop and execute business development strategies to meet goals.
• Analyze referral data and market trends to identify growth opportunities.
• Communicate service offerings and differentiators aligned with marketing.
• Maintain documentation of outreach activities in the CRM.
• Coordinate provider meetings, in-services, and events to raise awareness.
• Collaborate with internal teams and participate in trainings and initiatives.

Skills

Relationship building

Sales experience

CRM (Salesforce)

Communication

Territory management

Education

Bachelor's degree in business, marketing, healthcare

2+ years professional experience

Tools

Salesforce

Job description

Description

Physician Liaison / Business Development Representative (Outpatient Imaging)

Piedmont Community Imaging is seeking a relationship-driven Physician Liaison to promote our outpatient imaging services and support business growth throughout the Columbus market. This role focuses on building relationships with referring physicians and healthcare providers, identifying new business opportunities, and increasing awareness of our imaging services through consistent, consultative outreach. Healthcare or radiology sales experience is preferred.

This is a field-based position requiring frequent local travel throughout the assigned territory.

Job Summary

The Physician Liaison develops and maintains relationships with referring physicians, healthcare providers, and office staff to strengthen referral partnerships and drive business growth. This individual works closely with internal teams to understand provider needs, communicate service offerings, monitor referral activity, and execute outreach strategies that support organizational goals.

Key Responsibilities

• Develop and maintain relationships with referring physicians, healthcare providers, office staff, and internal teams to strengthen partnerships and support referral growth.


• Conduct regular in-person visits to physician offices and healthcare facilities to promote imaging services, understand provider needs, and identify opportunities for collaboration.


• Manage an assigned territory and target list, maintaining consistent outreach and engagement with existing and prospective referral sources.


• Develop and execute business development strategies to meet or exceed performance goals.


• Analyze referral data, market trends, and competitive activity to identify growth opportunities and adjust outreach strategies.


• Communicate service offerings and key differentiators in alignment with organizational marketing initiatives.


• Maintain accurate and timely documentation of outreach activities, interactions, and outcomes in the CRM system.


• Coordinate provider meetings, in-services, and events to strengthen relationships and increase awareness of imaging services.


• Collaborate with internal teams and participate in meetings, training, and organizational initiatives to support shared business goals.

Rewards You'll Love

• Full-Time, salaried, exempt position


• Performance-based incentive program


• Paid Time Off, eligible after 3 months of employment


• Company-paid holiday time


• Health Insurance including medical, dental, vision and prescription coverage with FSA & HSA account options


• Company-paid life insurance


• Short-term and Long-term disability


• Employee assistance program


• 401k company matching program, eligible after 3 months of employment

Requirements

Education and Experience

• Bachelor's degree in business, marketing, healthcare, or a related field preferred.


• At least two years of professional experience; healthcare, sales, business development, or relationship management experience preferred.


• Experience with Salesforce or another CRM platform preferred.


• Understanding of the healthcare industry, including market trends and challenges affecting healthcare providers and systems.


• Strong communication, relationship-building, organization, and time-management skills.


• Ability to work independently, manage a territory, and meet performance goals.

Travel Requirement

• Frequent travel throughout the assigned territory, potentially up to 90% of the workweek.


• Reliable transportation, a valid driver's license, and proof of current vehicle insurance are required.


• Occasional additional travel for annual or semiannual meetings may be required.

About Piedmont Community Imaging

Piedmont Community Imaging is dedicated to making high-quality imaging convenient, comfortable, and accessible for the Marietta community. Our outpatient centers provide a welcoming environment where patients receive compassionate care and the latest imaging services from a team that truly cares about their experience. We’re proud to be part of Piedmont Healthcare and to serve our community every day.

About Our Partner- Outpatient Imaging Affiliates, LLC

Serving patients in over 60+ communities, OIA is an imaging center management & development operation that is committed to delivering an affordable diagnostic imaging option without compromising customer convenience, care, technology or results. We are always recruiting for talented individuals who are dedicated to excellent patient care and the highest level of customer service. Visit http://www.oiarad.com/Careers/ today to view all our clinical and non-clinical career opportunities.

We are an Equal Opportunity Employer.