Pharma Media Operations Specialist

Adelphi Group; New York (NY); On-site; USD 55,000 - 76,000; Full time

Job summary

Omnicom Media is seeking a detail-oriented Traffic/Ad Operations specialist to manage online ad traffic, coordinate with vendors, and ensure campaigns meet timelines and performance targets.

You will work with DCM, create traffic sheets, troubleshoot ad issues, and collaborate with agency partners to ensure flawless execution of digital campaigns. A Bachelor's degree and 1 year in digital media operations are preferred.

Qualifications

• Understanding of digital marketing and operations
• Bachelor’s degree
• 1 year of experience in Digital Media Operations (agency side a plus)
• Experience with ad serving platforms such as OAS, DFA, PointRoll, Sizmek, Mail Chimp
• Pharmaceutical/healthcare vertical experience is a plus
• Strong critical thinking and proactive problem solving skills
• Experience with Microsoft Office Suite, particularly Excel and PowerPoint
• Ability to work in a fast-paced environment, multi-task and prioritize accordingly to deliver on multiple projects over multiple timelines with flawless customer-centric focus
• Excellent organizational skills, strong attention to detail, and ability to effectively manage projects supporting multiple brands
• Impeccable written and verbal communication skills
• Must be a self-starter, able to work independently and in team environment
• Knowledge of basic HTML
• Experience with programmatic and paid search marketing a plus
• Experience with web analytics tools a plus, such as Floodlight Tags, Google Analytics, WebTrends, Omniture, Google Tag Manager, Tealium

Responsibilities

• The trafficker will manage online ad traffic delivery and will be involved in the planning, delivery, optimization and measurement of client display ad campaigns.
• Traffic, test, and maintain online and mobile advertising campaigns using DoubleClick Campaign Manager (DCM) ad server
• Create and update traffic sheet to include campaign structure, placements, URLs, and tags per brand on regular basis
• Ensure creative submissions are adherent to technical specifications and book into DoubleClick Campaign Manager (DCM) ad server
• Troubleshoot ad creative issues that affect tracking, implementation, or reporting
• Provide proof of implementation to Multichannel Media and Creative Agency teams
• Regularly monitor and reconcile campaign delivery
• Adjust rotations to ensure creative weighting and flighting are at peak levels
• Ensure campaigns deliver on pace and in full
• Collaborate with key agency partners to ensure the flawless execution of digital media campaigns

Skills

Digital marketing

Problem solving

Time management

Attention to detail

Communication

Self-starter

HTML basics

Microsoft Office

Multi-tasking

Education

Bachelor’s degree

Tools

OAS

DFA

PointRoll

Sizmek

Mail Chimp

Job description

Omnicom Media is seeking a detail-oriented Traffic/Ad Operations specialist to manage online ad traffic, coordinate with vendors, and ensure campaigns meet timelines and performance targets.

You will work with DCM, create traffic sheets, troubleshoot ad issues, and collaborate with agency partners to ensure flawless execution of digital campaigns. A Bachelor's degree and 1 year in digital media operations are preferred.