Performance Media_NEX_03

Adelphi Group; Burbank (CA); On-site; USD 34,000 - 60,000; Full time

Job summary

Hearts & Science in the United States is seeking an Analyst, Ad Operations to traffic digital media campaigns and QA assets across multiple campaigns. You will work with Google Campaign Manager and Mediaocean Prisma, ensuring accurate tagging and timely updates while collaborating with internal teams to share best practices.

The role emphasizes hands-on trafficking, data integrity, and cross-team communication to support performance reporting and BI processes.

Qualifications

• Hands on keyboard experience with Ad-Servers (Google Campaign Manager) and Mediaocean (Prisma).
• Analytical thinking with a competency in mathematical concepts.
• Works well in a team environment.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Ability to learn media tools and software.
• Ability to write clearly and concisely, as well as communicate and interact professionally.

Responsibilities

• Provide ongoing trafficking support for campaigns (taxonomy creation, traffic sheet, clickthrough updates, creative assignments and swaps, new tag production, QA, apply backend event tags).
• Ensure correct and on-time execution of digital trafficking, tagging, and QA workflow across multiple campaigns.
• Troubleshoot issues with ad tagging and data with oversight from Senior Analyst and Supervisor.
• Maintain clear day-to-day communication with internal leads on status and timeline items.
• Oversee ad trafficking and data input procedures to support standardization of digital data sets powering automated processes.

Tools

Google Campaign Manager

Mediaocean Prisma

Excel

PowerPoint

Job description

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Media Planning and Buying

The Role

The Analyst, Ad Operations, will work directly within our ad server, Google Campaign Manager, in trafficking digital media for our clients. This person will be responsible for overseeing campaign execution processes including the traffic and flight of digital media campaigns, proper QA of assets (tags, creative, URLs, and taxonomy), as well as any ongoing updates throughout the life of the campaign (creative updates, URL changes, etc.). They will serve as a conduit for knowledge sharing across teams as to how to best deploy digital marketing technologies to satisfy clients’ unique measurement needs.

Team Dynamics

Our account uniquely blends sports and performance expertise through the partnership of Hearts & Science and Optimum Sports. We have best in class performance tracking and tagging. We are highly collaborative both internally and with our clients; valuing all voices in the room and giving everyone the opportunity to share new or improved thoughts regularly. As a member of the Ad Ops team, you will play a vital role in ensuring our clients media campaigns run efficiently and collect all specified data points to track the success of each campaign. You will gain valuable hands-on keyboard experience working in several different spaces within the digital media environment.

Desired Qualifications

• Hands on keyboard experience with Ad-Servers (Google Campaign Manager) and Mediaocean (Prisma)
• Interest in the principles of advertising, marketing and media
• Analytical thinking with a competency in mathematical concepts
• Works well in a team environment
• Proficient in Microsoft Office, particularly Excel and PowerPoint
• Ability to learn media tools and software
• Ability to write clearly and concisely, as well as communicate and interact professionally

Core Responsibilities

• Provide ongoing trafficking support for campaigns (taxonomy creation, traffic sheet, clickthrough updates, creative assignments and swaps, new tag production, QA, apply backend event tags, etc.)
• Ensure correct and on-time execution of digital trafficking, tagging, and QA workflow across multiple campaigns
• Troubleshoot issues with ad tagging and data with oversight from Senior Analyst and Supervisor
• Maintain clear day-to-day communication with internal leads on status and timeline items
• Oversee ad trafficking and data input procedures to support the standardization of digital data sets powering automated processes such as business intelligence, spend aggregation and performance reporting
• Develop working knowledge in digital marketing technologies relevant to client account, including Ad-Servers (Google Campaign Manager), Mediaocean (Prisma), rich media vendors, web analytics tools, and brand safety and verification partners
• Contribute to other technology and operations projects as assigned by Supervisor or Associate DirectorCalifornia: $34,000.00-$60,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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For US Job Seekers:

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