Pharma Creative Strategy Director

Publicis Groupe; Los Angeles (CA); On-site; USD 100,000 - 120,000; Full time

Job summary

Publicis Groupe is seeking an Associate Director, Creative Strategy to lead insight-led, creator-first storytelling for a major Pharma client while guiding a team of strategists. You will blend data, culture, and compliance to craft narratives that educate, engage, and persuade across healthcare audiences.

The role requires overseeing cross-functional collaboration with Strategy, Analytics, Medical/Regulatory, and Creative teams, mentoring talent, and driving scalable, compliant campaigns with

Qualifications

• 6+ years in creative strategy, brand storytelling, or influencer/creator marketing.
• Previous experience working with health/pharma clients.
• Strong background in developing integrated, data-informed, creator-led creative concepts.
• Proven ability to lead proposals and inspire cross-disciplinary teams.
• Excellent presentation and storytelling skills, both visual and verbal.
• Deep understanding of social platforms, creator culture, and audience behavior.
• Experience mentoring and developing talent within a collaborative environment.

Responsibilities

• Lead creative strategy for dedicated Publicis Groupe clients, transforming insights into compliant, culturally relevant storytelling platforms.
• Translate audience, category, and platform data into actionable creative ideas that drive measurable brand and business outcomes.
• Partner with Strategy, Analytics, and Medical/Regulatory teams to ensure concepts are rooted in proof points and aligned with brand and compliance standards.
• Oversee influencer brief development, ensuring creative excellence, accuracy, and authenticity across all content.
• Collaborate with Client Solutions, Creator Partnerships, Campaign, and Design teams to bring ideas to life seamlessly and visually.
• Mentor and manage a pod of creative strategists, fostering growth, consistency, and strategic rigor across all work.
• Partner with Creative Operations to balance workloads, allocate resources, and maintain team efficiency.
• Build scalable creative frameworks and best practices that strengthen storytelling, compliance, and cultural impact.
• Represent Creative Strategy in client and inter-agency presentations, articulating ideas clearly and persuasively.
• Stay ahead of emerging trends in creator marketing, consumer health, and digital storytelling to inform innovation.

Skills

Creative strategy

Brand storytelling

Influencer marketing

Health/pharma experience

Leadership

Presentation skills

Social platforms knowledge

Job description

Publicis Groupe is seeking an Associate Director, Creative Strategy to lead insight-led, creator-first storytelling for a major Pharma client while guiding a team of strategists. You will blend data, culture, and compliance to craft narratives that educate, engage, and persuade across healthcare audiences.

The role requires overseeing cross-functional collaboration with Strategy, Analytics, Medical/Regulatory, and Creative teams, mentoring talent, and driving scalable, compliant campaigns with