Pet Brand Social Media Manager — Data-Driven & Creative

H&H Group; Orlando (FL); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

HSA options

6% 401(k) match

Disability insurance (short & long‑erm

3 annual wellness days

20 PTO days + 10 sick days annually

Monthly fitness stipend

Continued education & development

Pet product stipends & insurance perks

Job summary

Health & Happiness Group is seeking a Social Media Manager to lead holistic social media strategy for our pet brand portfolio. You will engage pet owners, drive brand affinity, and own content creation across platforms.

The role requires data-driven decision making, hands-on content production, and collaboration with Marketing, Product, E‑commerce, and Customer Service teams. You will manage influencer partnerships, ensure compliant content, and align organic with paid efforts to maximize reach

Qualifications

• 3–5 years of progressive social media management experience in CPG, consumer goods, or pet/wellness brands
• Proven track record managing social media for consumer brands and driving engagement through strategy and hands-on execution
• Deep understanding of major platforms (Instagram, TikTok, YouTube, Facebook, Pinterest) and how algorithms affect performance
• Strong data-driven approach with ability to analyze metrics, derive insights, and pivot strategy
• Experience managing agency partners and providing clear strategic direction while owning social strategy and execution
• Strong creative instincts with experience producing and capturing social-first content, including video and product-focused content
• Comfort filming content and appearing on camera to tell brand stories authentically
• Experience working with legal/regulatory teams on content approvals is a plus
• Excellent writing, editing, and storytelling skills tailored to digital audiences
• Exceptional communication and interpersonal skills; able to lead discussions and present recommendations
• Highly organized with editorial calendar management and cross-team approvals

Responsibilities

• Develop and execute a holistic social media strategy aligned with brand and business objectives to engage pet owners and build brand affinity
• Identify emerging social trends, platform updates, and algorithm shifts to keep the brand ahead in digital engagement
• Set KPIs, track performance, and optimize content and campaigns for engagement, growth, and awareness
• Use analytics tools to monitor performance, identify trends, and translate data into actionable leadership recommendations
• Own the social content calendar and coordinate with internal/external partners for direction and feedback
• Create high-quality platform-specific content (static, video, UGC, stories) resonating with pet owners
• Film and edit engaging, platform-native content and appear on camera when needed
• Manage social communities and amplify user-generated content to boost credibility
• Leverage influencer discovery tools and partnerships to engage pet creators and drive advocacy
• Collaborate with Brand, Product, E-commerce, and Customer Service to support launches and storytelling moments
• Align organic and paid social strategies with performance marketing to maximize reach and ROI
• Oversee content review and approvals with legal/regulatory teams to ensure compliance
• Conduct competitive benchmarking to keep the brand ahead in the pet and CPG social landscape
• Manage crisis communication and reputation management on social platforms as needed

Job description

Health & Happiness Group is seeking a Social Media Manager to lead holistic social media strategy for our pet brand portfolio. You will engage pet owners, drive brand affinity, and own content creation across platforms.

The role requires data-driven decision making, hands-on content production, and collaboration with Marketing, Product, E‑commerce, and Customer Service teams. You will manage influencer partnerships, ensure compliant content, and align organic with paid efforts to maximize reach