Social Media Manager

H&H Group; Orlando (FL); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

HSA options

6% 401(k) match

Disability insurance (short & long‑erm

3 annual wellness days

20 PTO days + 10 sick days annually

Monthly fitness stipend

Continued education & development

Pet product stipends & insurance perks

Job summary

Health & Happiness Group is seeking a Social Media Manager to lead holistic social media strategy for our pet brand portfolio. You will engage pet owners, drive brand affinity, and own content creation across platforms.

The role requires data-driven decision making, hands-on content production, and collaboration with Marketing, Product, E‑commerce, and Customer Service teams. You will manage influencer partnerships, ensure compliant content, and align organic with paid efforts to maximize reach

Qualifications

• 3–5 years of progressive social media management experience in CPG, consumer goods, or pet/wellness brands
• Proven track record managing social media for consumer brands and driving engagement through strategy and hands-on execution
• Deep understanding of major platforms (Instagram, TikTok, YouTube, Facebook, Pinterest) and how algorithms affect performance
• Strong data-driven approach with ability to analyze metrics, derive insights, and pivot strategy
• Experience managing agency partners and providing clear strategic direction while owning social strategy and execution
• Strong creative instincts with experience producing and capturing social-first content, including video and product-focused content
• Comfort filming content and appearing on camera to tell brand stories authentically
• Experience working with legal/regulatory teams on content approvals is a plus
• Excellent writing, editing, and storytelling skills tailored to digital audiences
• Exceptional communication and interpersonal skills; able to lead discussions and present recommendations
• Highly organized with editorial calendar management and cross-team approvals

Responsibilities

• Develop and execute a holistic social media strategy aligned with brand and business objectives to engage pet owners and build brand affinity
• Identify emerging social trends, platform updates, and algorithm shifts to keep the brand ahead in digital engagement
• Set KPIs, track performance, and optimize content and campaigns for engagement, growth, and awareness
• Use analytics tools to monitor performance, identify trends, and translate data into actionable leadership recommendations
• Own the social content calendar and coordinate with internal/external partners for direction and feedback
• Create high-quality platform-specific content (static, video, UGC, stories) resonating with pet owners
• Film and edit engaging, platform-native content and appear on camera when needed
• Manage social communities and amplify user-generated content to boost credibility
• Leverage influencer discovery tools and partnerships to engage pet creators and drive advocacy
• Collaborate with Brand, Product, E-commerce, and Customer Service to support launches and storytelling moments
• Align organic and paid social strategies with performance marketing to maximize reach and ROI
• Oversee content review and approvals with legal/regulatory teams to ensure compliance
• Conduct competitive benchmarking to keep the brand ahead in the pet and CPG social landscape
• Manage crisis communication and reputation management on social platforms as needed

Job description

Social Media Manager

Department: Marketing

Employment Type: Full Time

Location: H&H North America

Description

A bit about Health & Happiness Group

At Health & Happiness, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Duties and responsibilities

Develop and execute a holistic social media strategy aligned with overall brand and business objectives, with a focus on engaging pet owners and building brand affinity.

• Identify and capitalize on emerging social trends, platform updates, and algorithm shifts to keep the brand at the forefront of digital engagement.
• Set KPIs, track performance, and optimize content and campaigns to ensure measurable impact on engagement, audience growth, and brand awareness.
• Leverage analytics tools and platform insights to monitor performance, identify trends, and translate data into actionable recommendations for leadership and cross-functional partners.
• Own the execution and management of the social media content calendar, collaborating with internal & external partners, providing clear direction, feedback, and strategic guidance.
• Support and create high-quality, platform-specific content (static, video, UGC, stories, etc.) that resonates with pet owners and performs well within platform algorithms.
• Concept, film, and edit engaging, platform-native social content, including appearing on camera as needed to bring brand storytelling to life.
• Manage social communities and amplify user-generated content to build credibility and authenticity within the pet community.
• Leverage influencer discovery tools and agency partnerships to identify and engage creators within the pet community, building relationships that drive brand advocacy and engagement.
• Work cross-functionally with Brand, Product, E-commerce, and Customer Service teams to ensure social media supports key launches, promotions, and storytelling moments.
• Partner with performance marketing teams to align organic and paid social strategies and maximize reach and ROI.
• Manage the content review and approval process, coordinating with internal stakeholders including legal and regulatory teams to ensure all content meets compliance standards before publication.
• Conduct competitive and industry benchmarking to ensure the brand stays ahead in the pet and CPG social landscape.
• Manage crisis communication and reputation management on social platforms as needed.

Desired Skills and Experience

• 3–5 years of progressive social media management experience, within CPG, consumer goods, or pet/wellness brands.
• Proven track record of managing social media for consumer brands and driving engagement through both strategic planning and hands‑on execution.
• Deep understanding of major social platforms (Instagram, TikTok, YouTube, Facebook, Pinterest) including how platform algorithms influence content performance.
• Highly data‑driven with demonstrated ability to analyze metrics, extract insights, and pivot strategy based on performance.
• Experience managing agency partners and providing clear, strategic direction while maintaining ownership of social strategy and execution.
• Strong creative instincts with experience creating and capturing social‑first content, including video and product‑focused content.
• Comfortable filming content and occasionally appearing on camera to create authentic, engaging brand content.
• Experience working within regulated industries or collaborating with legal/regulatory teams on content approvals is strongly preferred.
• Excellent writing, editing, and storytelling skills tailored to digital and social audiences.
• Exceptional communication and interpersonal skills, with the ability to lead discussions and clearly articulate strategic recommendations.
• Highly organized with experience managing editorial calendars and coordinating feedback and approvals across multiple stakeholders.
• Ability to balance structure with agility and thrive in the fast‑paced nature of social media.

Benefits

• Medical, vision, and dental insurance
• HSA options
• 6% 401(k) match
• Short- and long-term disability insurance
• 3 annual wellness days
• 20 PTO days + 10 sick days annually
• Monthly fitness stipend
• Opportunities for continued education & professional development
• Perks for your fur friends, including product stipends and pet insurance discounts

Local team members will be required to work from our Orlando office 3x/week. Non-local team members will be required to travel ~15%

As an equal opportunity employer, H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment.