Personalization Strategist: Dynamic Customer Journeys

Nashville Public Radio

BLOOMINGTON (MN)

On-site

USD 60,000 - 83,000

Full time

14 days+

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Job summary

DigiKey is seeking a Personalization Specialist to shape and scale our customer experience through data-driven marketing strategies and personalized journeys across web, email, media, and CRM channels. You'll develop and optimize personalized experiences, collaborate with cross-functional teams, run A/B and multivariate tests, and act as a subject matter expert on personalization platforms.

The role focuses on increasing engagement and conversions by turning customer data into actionable

Qualifications

2+ years of experience in digital marketing, CRM, personalization, or related field.
Bachelor's degree preferred or equivalent professional experience.
Experience with personalization, CDP, ESP, or marketing automation platforms (Salesforce Marketing Cloud, Salesforce Personalization, Adobe, Braze, etc.).
Strong analytical skills with the ability to translate customer data into actionable insights.
Experience developing and measuring testing programs and optimization initiatives.
Ability to collaborate effectively across multiple teams and stakeholders.

Responsibilities

Develop and implement personalization strategies across multiple customer touchpoints.
Build and manage dynamic customer journeys, automated campaigns, and personalized content experiences.
Partner with analytics and audience segmentation teams to activate customer insights and target audiences effectively.
Collaborate with UX teams to run A/B and multivariate testing and continuously optimize performance.
Serve as a subject matter expert on personalization platforms and marketing technology.
Work closely with Marketing, Sales, Product, Analytics, UX, IT, and MarTech teams to scale personalization initiatives.
Advocate for personalization best practices across the organization.