Growth-Driven Personalization Specialist

Upbound Group; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Upbound Group is seeking a hands-on Personalization Specialist to own the audience playbook, testing backlog, and day-to-day execution of personalization across web, app, and other channels. This role is an individual contributor focused on building, running, and scaling personalization day to day—not strategy ownership or people management.

You will design, implement, and govern audience segments in the CDP, partner with CRM teams, and drive measurable growth with governance that prevents tech

Qualifications

• 4–6+ years in personalization, experimentation/CRO, lifecycle/CRM, or digital optimization roles, with a track record of shipping tests and personalized experiences.
• Hands-on experience building and running A/B and multivariate tests and personalization campaigns on platforms such as Optimizely, Adobe Target, Dynamic Yield, or similar.

Responsibilities

• Own and manage the audience playbook across the organization
• Maintain the enterprise audience playbook as the single source of truth for segments, eligibility rules, signal sources, and naming/taxonomy — so every team personalizes against the same definitions.
• Build, QA, and govern audiences and segments in the CDP and personalization platform, translating audience criteria into live, reliable, reusable segments.
• Enforce governance standards that prevent personalization tech debt: audience minimums, frequency/fatigue limits, signal hygiene, and quality review on high-impact rollouts.
• Partner with CRM teams to enhance and optimize enterprise audience strategies, ensuring personalization capabilities complement existing audience building processes and deliver a consistent customer experience.

Skills

Personalization

Experimentation

CRO

Lifecycle/CRM

Digital optimization

Analytics

Tools

Optimizely

Adobe Target

Dynamic Yield

Job description

Upbound Group is seeking a hands-on Personalization Specialist to own the audience playbook, testing backlog, and day-to-day execution of personalization across web, app, and other channels. This role is an individual contributor focused on building, running, and scaling personalization day to day—not strategy ownership or people management.

You will design, implement, and govern audience segments in the CDP, partner with CRM teams, and drive measurable growth with governance that prevents tech