Personalisation Orchestration Lead

RS Group; United States; À distance; USD 80 000 - 110 000; Plein temps

Résumé du poste

RS Group is seeking a Personalisation Operations Executive to orchestrate customer-centric journeys across product, data, and marketing. You will coordinate audiences, define segmentation rules, and ensure CDP-driven personalisation is accurate, scalable, and compliant with best practices.

You will partner with stakeholders and the Product Owner to align data requirements, support campaign deployment, measure performance, and drive continuous optimisation.

Qualifications

• Experience in personalisation, CRM, or marketing operations.
• Hands-on experience with CDPs and customer segmentation tools.
• Excellent stakeholder management and cross-functional collaboration.

Responsabilités

• Support stakeholders in defining audiences for personalisation use cases, ensuring accurate sizing, segmentation logic, and CDP best practice.
• Coordinate personalisation campaigns to deliver consistent customer experiences, managing priorities, eligibility rules, and suppression logic.
• Advise teams on the effective use of personalisation technologies, creating guidance, documentation, and best-practice frameworks.
• Deliver coaching and training to increase adoption, capability, and effectiveness across the organisation.
• Partner with stakeholders and the Product Owner to identify and prioritise customer data and attribute requirements.
• Support the build, QA, deployment, and ongoing orchestration of personalisation use cases.
• Own and operate support frameworks that enable stakeholders to successfully deliver personalisation initiatives.
• Collaborate with Data & Analytics teams to measure performance, demonstrate value, and drive continuous optimisation of personalisation activities.
• Experience in personalisation, CRM, or marketing operations.
• Hands-on experience with CDPs and customer segmentation tools.

Connaissances

Audience segmentation

CDP platforms

Stakeholder management

Campaign orchestration

Data-driven personalisation

Marketing operations

CRM

Coaching & training

Cross-functional collaboration

Analytical mindset

Outils

CDP platforms

Analytics tools

Description du poste

RS Group is seeking a Personalisation Operations Executive to orchestrate customer-centric journeys across product, data, and marketing. You will coordinate audiences, define segmentation rules, and ensure CDP-driven personalisation is accurate, scalable, and compliant with best practices.

You will partner with stakeholders and the Product Owner to align data requirements, support campaign deployment, measure performance, and drive continuous optimisation.