Product Owner: Personalization & Journey Orchestration

Testing Site - JPMC; Wilmington (DE); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Job summary

Testing Site - JPMC is seeking a driven Marketing Transformation Product Owner to define and lead a bold personalization and journey orchestration roadmap for the CoBrand team. You will operate at the intersection of technology, marketing, data, and governance to deliver customer-first experiences across channels.

You will forge a product vision, voice of the marketer, and a data-backed backlog, coordinating with Planning, Campaign Management, Activation, and Risk to ensure fast, compliant

Qualifications

• 4–8+ years of related experience (marketing data and Salesforce background preferred; marketing technology, personalization, CRM, or program management helpful)
• Exceptional communication, facilitation, and storytelling skills; able to influence and align diverse stakeholders across a highly matrixed organization
• Track record of an analytical mindset willing to leave no stone unturned, challenging the status quo, and creating structure in ambiguous spaces to deliver consistent marketing/customer experiences at scale
• Team focused collaborator that leads with a positive attitude, sense of humor preferred
• Strong understanding of journey orchestration and the personalization lifecycle within a marketing organization, including data intake, identity and consent, decisioning, content selection, activation, and measurement
• End-to-end program delivery experience—understanding best practices, tools, and processes for complex, cross-functional initiatives, with timely execution
• Familiarity with agile practices and collaboration tools (e.g., Confluence, Jira, Figma, Lucid, Microsoft Teams)
• Familiarity with enterprise journey orchestration and CRM platforms (e.g., Salesforce ecosystem) and experimentation frameworks; experience with AI-assisted campaign tooling and governance preferred

Responsibilities

• Serve as a thought-leader who drives a strategic, complex, and highly visible personalization program for Card that can also span for use across LOBs
• Be accountable for strategic design and standing up new capabilities and ways of working, including real-time decisioning, journey orchestration, identity and consent, and AI-assisted campaign design
• Lead successful end-to-end execution and delivery of program objectives without precedent (including project conception, planning, requirements gathering, solutioning, governance, and decision-making) based upon targeted business outcomes, dependencies, and stakeholders
• Lead a squad of cross-functional team members to clearly establish a problem statement, opportunity goals, baseline data, measures of success, and business requirements
• Lead ideation sessions across a matrixed group of stakeholders and pull together a single, prioritized solution across a complex program
• Maintain an analytical mindset to understand, develop, and synthesize requirements; risks; and cross-dependencies during roadmap delivery across multiple program workstreams (Salesforce orchestration, AI agentic assistance, data foundation, identity and consent, channel activation, measurement)
• Ensure communication, alignment, and coordination across all stakeholders by creating and facilitating project status and executive summary presentations; communicate effectively with peers, cross-functional team members, and senior stakeholders through compelling, impactful storytelling
• Be a champion for both business and culture transformation, leading with consistency, integrity, and humility

Skills

Communication

Facilitation

Storytelling

Stakeholder management

Agile practices

Data analysis

Tools

Confluence

Jira

Figma

Lucid

Microsoft Teams

Salesforce

Job description

Testing Site - JPMC is seeking a driven Marketing Transformation Product Owner to define and lead a bold personalization and journey orchestration roadmap for the CoBrand team. You will operate at the intersection of technology, marketing, data, and governance to deliver customer-first experiences across channels.

You will forge a product vision, voice of the marketer, and a data-backed backlog, coordinating with Planning, Campaign Management, Activation, and Risk to ensure fast, compliant