Personal Home Care Administrator / Marketer

Apex Rehab Group; Gettysburg (Adams County); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Advancement opportunities

Training & development

Job summary

Apex Rehab Group in Gettysburg, PA is seeking an experienced administrator/marketer for a dual-function leadership role in a personal care home. You will oversee daily operations, ensure regulatory compliance, and focus on occupancy through outreach and referrals.

The position involves managing staff, admissions, and community outreach, with opportunities for advancement and development within a supportive team environment. A valid PA license and relevant credentials are required.

Qualifications

• Requires 2+ years in personal care home or similar setting.
• Supervisory experience with hiring and performance management.
• Comfort with sales and referral-source outreach to drive occupancy.

Responsibilities

• Direct day-to-day operations ensuring compliance with PA and federal regulations.
• Maintain facility license; prepare for inspections and investigations.
• Develop, review, and implement policies, procedures, and admission agreements.
• Maintain accurate resident records including assessments and care plans.
• Investigate incidents and complaints within required timeframes.
• Recruit, hire, train, and supervise direct care staff; ensure coverage on all shifts.
• Track staff clearances and annual training requirements.
• Oversee admissions documentation and pre-admission processes.
• Respond to inquiries, give tours, and convert leads to move-ins.
• Manage online presence and referral listings; host community events.

Skills

Sales experience

Leadership

Operations management

Communication

Education

Associate degree or 60 college credits

PA RN license

PA LPN license + 1 year experience

NHA license

Job description

Benefits:

• Competitive salary
• Opportunity for advancement
• Training & development

We are hiring for an administrator for a personal care facility located in Gettysburg, PA. We are looking for an experienced personal care home administrator/ marketer. This is a dual-function leadership role. You will involved in the day-to-day operations while also driving occupancy through referral development and outreach.

Key Responsibilities:

• Direct all day-to-day operations of the personal care home, ensuring continuous compliance with PA personal care home regulations, licensing standards, and all applicable federal, state, and local requirements.
• Maintain the facility license in good standing; prepare for, host, and respond to annual and unannounced state inspections and complaint investigations.
• Develop, implement, and annually review facility policies and procedures, resident handbooks, and admission agreements.
• Ensure accurate and current resident records, including assessments, support/service plans, medication records, physician orders, and financial documentation.
• Investigate, document, and report all incidents, injuries, elopements, medication errors, and allegations of abuse or neglect within required reporting timeframes.
• Recruit, hire, schedule, train, and supervise direct care and support staff; maintain required staffing coverage and awake-staff requirements on every shift.
• Track all staff clearances and training — Older Adult Protective Services Act criminal history checks, first aid/CPR, direct care staff competency testing, and the 12 hours of annual direct care training.
• Oversee admissions documentation: pre-admission screening, medical evaluation, resident assessment, support plan, and resident-home contract within required timeframes.
• Respond to inquiries, give tours, follow up consistently, and convert leads to move-ins.
• Manage the home's online presence and referral listings; host open houses and community events.

Qualifications:

• Personal Care Home Administrator certification — completion of a DHS-approved 100-hour administrator training course and a passing score on the DHS competency-based exam. Per § 2600.64, this must be completed prior to employment as Administrator.
• Educational qualification — an associate's degree or 60 college credit hours; OR a PA RN license; OR a PA LPN license plus one year of experience in a related field; OR a PA nursing home administrator license. [For homes serving 8 or fewer residents only: a high school diploma or GED plus two years of direct care or administrative experience in human services.]
• 21 years of age or older.
• [2+] years of experience in a personal care home, assisted living residence, or comparable licensed setting.
• Supervisory experience with responsibility for hiring, scheduling, and performance management.
• Comfort with sales and referral-source outreach — this role owns occupancy, not just operations.
• Valid driver's license and reliable transportation for community outreach in Adams County and surrounding areas.