Performance Strategist

tvScientific; United States; Remote; USD 82,000 - 92,000; Full time

Job summary

tvScientific is seeking a Performance Strategist to optimize CTV advertising campaigns. In this remote role, you will guide teams and external partners in strategy, drive experimentation, and analyze data for campaign improvement. Ideal candidates have a proven track record in performance marketing and excel in problem-solving.

Benefits

Full health, dental, and vision insurance

Employee stock option program

Company-sponsored retirement plan

12 annual paid holidays

Generous PTO policy

Remote-first environment

Qualifications

• 3+ years of experience in performance marketing or strategic roles in digital media.
• Strong ability to turn data findings into strategies.
• Experience navigating complex performance challenges.

Responsibilities

• Own and evolve CTV campaign optimization strategies.
• Lead campaign performance troubleshooting and propose data-driven solutions.
• Analyze data to inform strategy and drive growth.

Skills

Data Analysis

Optimization Strategy

Collaboration

Communication

Job description

Job Title: Performance Strategist
Location: Remote, US
Department: Customer Success
Type: Full-time
Experience: Career 3-5 Years
Salary Range: $82,000 - $92,000 + (Variable Bonus, Equity, Benefits)
Core Hours: 9 AM - 1 PM PST / 12 - 4 PM EST

About tvScientific

tvScientific is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Our platform is built by industry leaders with a long history in programmatic advertising, digital media, and ad verification who have now purpose-built a CTV performance platform advertisers can trust to grow their business.

Role Summary

As a Performance Strategist at tvScientific, you’ll be the go-to expert for all things optimization. You’ll guide both internal teams and external partners through advanced performance strategy, help troubleshoot tricky campaign challenges, and bring bold, data-backed ideas to life. From evolving our optimization playbooks to translating product and data updates into strategic action, you'll play a critical role in shaping how we drive success for our clients.

This is a role for someone who loves solving complex problems, thrives in a collaborative environment, and knows how to turn insights into impact.

What You'll Do

• Own and evolve our CTV campaign optimization strategies and playbooks.
• Serve as a strategic partner for internal teams and external clients, answering advanced performance questions and providing thoughtful recommendations.
• Lead campaign performance troubleshooting and propose solutions grounded in data.
• Translate product and data science updates into actionable strategies for our customer-facing teams.
• Drive experimentation and testing, helping scale what works across accounts.
• Analyze data across client portfolios to surface trends, inform strategy, and unlock growth.
• Optimize live campaigns to improve performance and scalability.
• Share insights and recommendations regularly with Customer Success and other cross-functional teams.
• Support reporting needs, weekly performance reviews, and quarterly business reviews (QBRs).
• Maintain and communicate a performance dashboard to track results across accounts.
• Collaborate closely with teams across Account Management, Ad Ops, Sales, Supply, Product, Data Science, and Marketplace.

You’ll Be Successful in This Role if You Have/Are

• 3+ years of experience in performance marketing, data analysis, or a strategic role in digital media—CTV experience is a major plus.
• A strong track record of owning optimization strategy and navigating complex performance challenges.
• Skilled in digging into data and turning findings into actionable strategies.
• Clear communicator who can make technical concepts easy to understand and relevant to business outcomes.
• Experience working cross-functionally with both technical and commercial teams.
• Proven ability to support and scale accounts with data-driven insights.
• Comfortable managing multiple priorities and stakeholders.
• Proactive, detail-oriented, and excited to thrive in a fast-moving, evolving space.

Culture and Benefits

At tvScientific we believe people do their best work when they feel challenged and engaged by their day to day responsibilities, when they’re surrounded by smart, hard working people, and when they have a healthy work life balance. Our company culture and benefits package reflects these beliefs.

• Full health, dental, and vision insurance - up to 95% funded by the company for employees.
• Employee stock option program.
• Company-sponsored retirement plan with a matching contribution program through Fidelity Investments.
• 12 annual paid holidays (including 2 flexible days).
• Generous PTO policy (get your work done and take the time you need).
• A remote-first environment that allows employees flexibility to work from most places in the US.

As tvScientists We Are...

• Big Thinkers: We believe in setting audacious goals and envisioning transformative change.
• Radically Transparent: We value transparency in all aspects of our business. We foster a culture of open communication, honesty, and accountability.
• Performance-obsessed: We are passionate about achieving exceptional results. We strive for excellence in everything we do and set high standards for ourselves.
• Data-driven: We embrace the power of data, science, and technology as crucial drivers of our success.
• Trust Builders: We prioritize building and nurturing trust with our stakeholders. We understand that trust is the foundation of successful relationships and business partnerships. Through our actions, integrity, and commitment to delivering on promises.
• Forever Students: Challenge assumptions to look for solutions. We create a safe environment for experiments and risk-taking by our customers and employees.

tvScientific is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. tvScientific is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.