Performance Optimization Manager (Paid Search)

AI Digital; United States; Remote; USD 60,000 - 110,000; Full time

Benefits offered by this job

USD compensation

Remote work from anywhere

31 days paid time off (21 leave + 10-s

Job summary

AI Digital is seeking a Remote Social Ads Specialist to execute and optimize campaigns across Google Ads and Bing, driving media KPIs with data-driven decisions.

You will monitor performance, analyze data, and present actionable insights, building dashboards for real-time visibility. Collaboration with Client Services will ensure client requirements are met and campaigns stay aligned with objectives.

Qualifications

• 2+ years in executing and optimizing social campaigns toward media or performance KPIs.
• Experience managing SEM advertising platforms like Google Ads and Bing.
• Experience with GTM and GA4.
• Strong data analytics ability to interpret data and derive insights.
• Knowledge of audience targeting, ad creative best practices, and bidding strategies in paid social.
• Fluent English (B2+).
• Strong attention to detail and ability to manage multiple campaigns.

Responsibilities

• Execute and optimize social campaigns across platforms with KPIs in mind.
• Develop and implement effective campaign strategies and targeting methods.
• Monitor performance, analyze data, and identify optimization opportunities.
• Prepare reports and metrics showcasing performance and insights.
• Build and update dashboards for real-time visibility into KPIs.
• Collaborate with Client Service to understand requirements and address needs.

Skills

Analytical skills

Attention to detail

Multitasking

Fluent English

Tools

Google Ads

Bing

GA4

GTM

Job description

What You\'ll Do

• Execute and optimize social campaigns across various platforms, such as Google Ads and Bing with a focus on achieving media or performance KPIs.
• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods.
• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
• Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Must-have

• Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
• Proven in managing SEM advertising platforms, such as Google Ads and Bing.
• Experience with GTM and GA4.
• Strong analytical skills with the ability to interpret data and derive insights.
• Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.
• Fluent English B2+
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

What You Get

• USD compensation that values your expertise.
• Work from anywhere: fully remote to suit your lifestyle.
• 31 days of paid time off: 21 days of annual leave + 10 days of sick leave, because your health and work-life balance matter.
• Growth-focused environment: access to learning resources and clear pathways for growth.
• Fun team events: virtual cooking classes, yoga sessions, team quizzes and more
• A culture of trust: we cut the red tape — results over rules always. Open talk, ownership, and getting things done together.

Hiring Flow

• Screening Interview (45 minutes): initial conversation with a recruiter.
• Test Assignment (2 days): complete a task to showcase your skills.
• Team Interview (up to 60 minutes): a meeting with your potential Team Lead and future colleagues to assess team fit and discuss role-specific responsibilities, expectations and workflows.
• Offer: if successful, you\'ll receive an offer to join our team.