Paid Media Manager

Kelaca; New York (NY); Hybrid; USD 64,000 - 147,000; Full time

Benefits offered by this job

Unlimited vacation

Phone stipend

Medical, Dental, Vision

401k with match

Dog-friendly office

Hybrid work

Professional development

Seamless allowance

Job summary

Kelaca is seeking a Paid Media Manager to lead SEM and paid social campaigns across Google Ads, Meta, and programmatic channels. You will mentor a small team of buyers/strategists, coordinate with cross‑functional peers, and align media strategy with client objectives.

You bring 3+ years of hands‑on experience in paid campaigns, agency exposure, and strong analytical skills. This role offers a hybrid work model, competitive compensation, and a comprehensive benefits package.

Qualifications

• 3+ years hands-on experience running paid campaigns in Google Ads or Search Ads 360 including Shopping and YouTube.
• Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager).
• Proven track record in SEM and paid social campaign execution, optimization, and strategy.
• Agency experience is highly preferred.
• Solid background in multi-channel digital marketing (search, social, display, programmatic).
• Experience in a managerial or supervisory role and strong client management skills.

Responsibilities

• Lead planning, execution, and optimization of SEM and paid social campaigns across channels.
• Oversee integrated campaigns across search, social, display, and programmatic to meet client objectives.
• Mentor a small team of digital marketing buyers/strategists.
• Develop and maintain strong client relationships and ensure goals are met or exceeded.
• Collaborate with internal and global teams to align on media strategy.
• Analyze campaign performance and provide actionable insights to improve efficiency.

Skills

Paid search campaigns

Paid social campaigns

Managerial experience

Multi-channel marketing

Client relations

Strategic analytics

Analytics tools

Google Ads

Google Analytics

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

As a Paid Media Manager, you will work closely with our cross‑functional strategists, overseeing campaigns across various channels with a strong focus on performance marketing across search (SEM), social, and programmatic. You’ll ensure the successful execution of integrated digital marketing initiatives, with hands‑on involvement in both Google Ads and Meta campaigns. Your exceptional communication and people management skills will be essential in fostering strong relationships with our clients and guiding our team of strategists toward continued growth and success.

About the Role

Responsibilities include but are not limited to:

• Manage and mentor a team of one to two cross‑functional digital marketing buyers or strategists.
• Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta: Facebook/Instagram, TikTok, etc.).
• Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
• Proactively dive into platforms to understand the day‑to‑day details, driving measurable campaign success.
• Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
• Collaborate with internal teams and global teammates, including North America, to align on cross‑regional media strategy.
• Analyze SEM and cross‑channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
• Continuously refine and improve internal processes to drive team efficiency and performance.
• Stay current on the latest SEM and digital marketing trends, tools, and best practices.

Qualifications

• 3+ years of hands‑on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube.
• Hands‑on experience managing paid social campaigns (Meta/Facebook Ads Manager).
• Proven track record with SEM and paid social campaign execution, optimization, and strategy.
• Agency experience is highly preferred.
• Solid background in digital marketing across multiple channels (search, social, display, programmatic).
• Proven experience in a managerial or supervisory role.
• Exceptional client relationship management, communication, and people management skills.
• Strong strategic and analytical thinking with excellent attention to detail.
• Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Bachelor’s degree in marketing, communications, or a related field.

Required Skills

• 3+ years of hands‑on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube.
• Hands‑on experience managing paid social campaigns (Meta/Facebook Ads Manager).
• Proven track record with SEM and paid social campaign execution, optimization, and strategy.
• Agency experience is highly preferred.
• Solid background in digital marketing across multiple channels (search, social, display, programmatic).
• Proven experience in a managerial or supervisory role.
• Exceptional client relationship management, communication, and people management skills.
• Strong strategic and analytical thinking with excellent attention to detail.
• Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Bachelor’s degree in marketing, communications, or a related field.

Preferred Skills

• Agency experience is highly preferred.

Pay range and compensation package

Total compensation based on education, experience, and skills level ($63,900-$147,400)

• Level 3 - $98,920-$115,080: Possesses notable capabilities.
• Level 4 - $115,080‑$131,240: Possesses strong capabilities.
• Level 5 - $131,240‑$147,400: Possesses advanced capabilities.

We offer a competitive salary and benefits based on education, experience, and skills level, including:

• Unlimited vacation policy
• Monthly Phone Stipend
• Comprehensive Medical, Dental, and Vision insurance options
• 401(K) plan with matching
• Dog friendly office
• Hybrid work opportunity
• Professional Development Program
• Bonus Perk - $50/week Seamless allowance

Equal Opportunity Statement

Our interview process includes, but is not limited to, the following:

• Cognitive Aptitude and Typing Test
• Logic assessment on Excel

We are committed to diversity and inclusivity.