Senior Paid Social Manager

Scribd; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare Insurance

12 weeks Parental Leave

Disability Plans

401k Matching

Tuition Reimbursement

Wellness Stipend

Mental Health support

Scribd Subscription

Job summary

Scribd is seeking a Senior Paid Social Manager to drive user acquisition for Everand and Fable through Meta, TikTok, Reddit, and emerging platforms. You will own budgets, develop strategies, build audience frameworks, and collaborate with Creative to produce compelling ad content.

You will leverage AI tools to accelerate testing, design durable test plans, and lead CRO initiatives across landing pages while partnering with Product/Engineering on friction points.

Qualifications

• Experience managing paid social campaigns
• Experience with subscription or D2C products is a plus

Responsibilities

• Own and optimize paid social budgets across Meta, TikTok, Reddit and other platforms.
• Develop and execute paid social strategies aligned with growth objectives.
• Build and maintain audience targeting frameworks and test plans.
• Collaborate with Creative to produce high-performing ad content.
• Leverage AI tools for testing, concepting, and optimization.
• Lead CRO testing roadmap across landing pages.
• Analyze funnel performance from ad to signup and downstream outcomes.
• Partner with data science for attribution models and incrementality tests.
• Communicate performance and insights to stakeholders.

Skills

Paid social strategy

Audience targeting

A/B testing

CRO

Analytics

AI tooling

Cross-functional collab

LTV/CAC

Tools

Meta Ads Manager

TikTok Ads

Reddit Ads

Google Tag Manager

Data visualization tools

Job description

• We’re seeking an experienced Senior Paid Social Manager to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Reddit, and exploring other emerging social platforms
• This role will be instrumental in driving user acquisition for our Everand and Fable products through social advertising strategies
• Own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms for web and mobile app campaigns
• Develop and execute paid social strategies aligned with our growth objectives and brand guidelines
• Build and maintain sophisticated audience targeting frameworks, sustaining results through platform shifts and creative fatigue
• Design and execute structured testing plans across bidding models, creative formats, and audience strategies; produce durable test plans and playbooks the team can reuse
• Collaborate with Creative to develop high-performing ad content, influencing briefs with performance data
• Leverage AI tools to accelerate experimentation and creative iteration. Ex: concept generation, dynamic creative optimization (DCO), and performance prediction to expand test velocity
• Lead learning reviews and document test results so insights are actionable and built into future planning cycles
• Partner with Product and Engineering to identify landing page friction points, propose A/B test hypotheses, and own a CRO testing roadmap across landing pages
• Analyze funnel performance from ad click through to subscription activation, connecting paid media inputs to downstream conversion outcomes
• Partner with data science to develop attribution models, incrementality tests, and LTV signaling pipelines
• Own regular analytics and reporting; effectively communicate performance, wins, and challenges to stakeholders

Benefits

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs

In-depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goalsDeep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audienceExperience with attribution models and incrementality testing; able to pressure-test data and validate what actually drove performance before scalingTrack record of cross-functional collaboration and stakeholder managementComfortable using AI tools in your day-to-day workflow (Ex: for creative concepting, performance analysis, or experimentation) and genuinely curious about how emerging tools change what’s possibleProven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C productsExcellent analytical skills with proficiency in data visualization toolsStrong understanding of conversion optimization, audience targeting, and creative testing methodologiesExperience marketing subscription products or digital content servicesGoogle Tag Manager experienceFamiliarity with mobile app marketing and app store optimizationFamiliarity and eagerness to work with AI tools