Performance Media Buyer: Scale E-commerce

Zulay Kitchen; Clearwater (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Zulay Kitchen is seeking a Media Buyer who turns ad spend into revenue. The role covers paid media across Meta, TikTok Shop, and other marketplaces, with a focus on scaling while preserving performance.

You will monitor key metrics, test aggressively, and make data-driven decisions to improve ROAS and revenue. A fast-growing e-commerce brand, Zulay values curiosity, drive, accountability, and transparency in decision-making.

Qualifications

• 2+ years of hands-on paid media/buying experience.
• Strong experience with Meta Ads Manager.
• TikTok Ads experience strongly preferred.
• Google Ads experience is a plus.
• Proven experience managing meaningful advertising budgets.
• Strong understanding of ROAS, CAC, CPA, CTR, CPM, CVR, and attribution.
• Highly analytical and comfortable working with large amounts of data.
• Strong understanding of performance creative.
• Experience with e commerce/DTC is strongly preferred.

Responsibilities

• Manage and optimize paid advertising campaigns across Meta.
• Monitor daily performance, budgets, ROAS, CAC, CPA, CTR, CPC, CPM, and conversion rates.
• Scale winning campaigns while identifying and cutting underperforming campaigns.
• Build, launch, test, and optimize new campaigns and audiences.
• Conduct ongoing audience, creative, placement, and offer testing.
• Identify what ads and messaging are performing.
• Provide clear feedback on creative concepts, hooks, angles, and ad performance.
• Analyze campaign data and turn it into actionable decisions.
• Manage daily and monthly ad budgets.
• Identify opportunities to improve efficiency and increase revenue.
• Track competitor advertising and market trends.
• Create regular performance reports and communicate key insights to leadership.
• Continuously test new strategies, platforms, audiences, and creative approaches.
• Help develop and improve our overall paid media strategy as Zulay continues to scale.

Skills

Paid media buying

Data analysis

Performance marketing

Budget management

Campaign optimization

A/B testing

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Job description

Zulay Kitchen is seeking a Media Buyer who turns ad spend into revenue. The role covers paid media across Meta, TikTok Shop, and other marketplaces, with a focus on scaling while preserving performance.

You will monitor key metrics, test aggressively, and make data-driven decisions to improve ROAS and revenue. A fast-growing e-commerce brand, Zulay values curiosity, drive, accountability, and transparency in decision-making.