Direct-Response Performance Media Buyer (Meta/TikTok)

Uniting Holding; Vancouver (WA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health & dental insurance

401(k) plan

PTO

Catered lunches

Coffee bar

Snacks

Garage parking

Job summary

Impact Scale LLC in Vancouver, WA is seeking a data‑driven Performance Facebook/TikTok Media Buyer who will own planning, execution, and optimization of high‑volume paid campaigns. You will manage ad spend across Meta Ads Manager and TikTok, driving strong CPA/ROAS while collaborating with the creative team to rapidly test concepts and optimize funnels.

The role is not brand‑awareness; it focuses on direct response, margin, and scale, with a center‑stage position in media operations and

Qualifications

• 2–4+ years of direct-response media buying experience across TikTok and Facebook/Meta.
• Managed five-figure monthly ad spend budgets ($10,000+/mo) with strong ROI.
• Expertise in Meta Business Manager and TikTok Ads Manager.
• Ability to pull and interpret raw dashboard metrics and translate into campaign updates.
• Strong understanding of direct-response creative psychology and UGC mechanics.

Responsibilities

• Plan, launch, and optimize end-to-end TikTok and Facebook campaigns with daily performance tweaks.
• Monitor budgets, pacing, and real-time metrics to hit CPA and ROAS targets.
• Run structured A/B and multivariate tests on creatives, hooks, audiences, placements, and bidding strategies.
• Develop full-funnel paid social strategies aligned to brand goals and landing pages.
• Collaborate with content creators and designers to ideate and brief winning ad creatives.
• Track core metrics and build transparent dashboards for executive stakeholders.

Skills

Direct‑response media buying

TikTok Ads Manager

Meta Ads Manager

Analytics

Creative testing

Budget management

Performance reporting

UGC understanding

Tools

Meta Business Manager

TikTok Ads Manager

Google Analytics

Job description

Impact Scale LLC in Vancouver, WA is seeking a data‑driven Performance Facebook/TikTok Media Buyer who will own planning, execution, and optimization of high‑volume paid campaigns. You will manage ad spend across Meta Ads Manager and TikTok, driving strong CPA/ROAS while collaborating with the creative team to rapidly test concepts and optimize funnels.

The role is not brand‑awareness; it focuses on direct response, margin, and scale, with a center‑stage position in media operations and