Performance Max Specialist

Talent Hiring Recruiters/Jobseekers; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Talent Hiring Recruiters/Jobseekers is seeking a Performance Max Specialist for a fully remote role. You will manage and optimize Performance Max campaigns across digital advertising platforms to drive conversions and meet client performance goals.

You will analyze campaign data, run performance tests, identify trends, and implement data-driven recommendations. Regularly report insights to clients or internal teams and ensure campaigns align with broader marketing strategies.

Qualifications

• Strong analytical skills to interpret performance metrics and optimize campaigns.
• Experience in performance management and testing to design and refine campaigns.
• Effective communication to present findings and collaborate with stakeholders.
• Experience with digital advertising platforms (e.g., Google Ads Performance Max) and reporting dashboards.
• Knowledge of attribution models and A/B testing methodologies.
• Highly detailed, with the ability to work independently in a remote environment.
• Bachelor's degree in Marketing, Business, Data Analytics, or related field.

Responsibilities

• Analyze campaign data and conduct performance tests to drive improvements.
• Identify trends and implement data-backed optimization recommendations.
• Communicate insights to internal stakeholders or clients and align campaigns with strategies.
• Monitor budgets, manage bid strategies, and refine targeting, creative, and audience segments.

Skills

Analytical skills

Performance testing

Communication skills

Google Ads

Reporting dashboards

Attribution models

A/B testing

Independent work

Education

Bachelor's degree in Marketing, Business, Data Analytics, or related field

Tools

Google Ads

Reporting dashboards

Job description

Company Description

Talent Hiring Recruiters/Jobseekers is a recruitment-focused organization dedicated to connecting skilled professionals with employers across diverse industries. The company specializes in identifying niche talent, including experts in digital performance and marketing optimization. By leveraging data-driven processes and modern hiring tools, Talent Hiring Recruiters/Jobseekers aims to streamline the job search and placement experience for both candidates and clients. Team members collaborate remotely, working with a variety of organizations that value measurable results and continuous improvement.

Role Description

This is a full-time remote role for a Performance Max Specialist. The specialist will manage and optimize Performance Max campaigns across digital advertising platforms to drive conversions and achieve client performance goals. Responsibilities include analyzing campaign data, conducting performance testing, identifying trends, and implementing data-backed recommendations. The role involves regular communication with internal stakeholders or clients to present insights, report on key metrics, and align campaigns with broader marketing strategies. The specialist will also monitor budgets, manage bid strategies, and continuously refine targeting, creative, and audience segments to improve return on investment.

Qualifications

• Candidates should possess strong analytical skills and data analysis capabilities to interpret performance metrics and make informed optimization decisions.
• Candidates should possess performance management and performance testing skills to design, execute, and refine campaigns for maximum efficiency and impact.
• Candidates should possess effective communication skills to present findings, collaborate with stakeholders, and clearly explain complex data insights.
• Experience with digital advertising platforms (e.g., Google Ads Performance Max), campaign optimization tools, and reporting dashboards is beneficial.
• Knowledge of online marketing principles, attribution models, and A/B testing methodologies is preferred.
• Strong attention to detail, problem-solving abilities, and the capacity to work independently in a remote environment are important.
• A bachelor's degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience, is advantageous.