Performance Marketing Specialist - PPC & Analytics Expert

Profitroom; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Profitroom is seeking a Performance Marketing Specialist to design and execute dynamic PPC campaigns across media platforms. The role focuses on delivering targeted reach to maximize hotel occupancy and direct bookings.

You will manage Google Ads and Meta Ads for clients, analyze performance with GA4 and Looker Studio, and collaborate with the Digital Marketing Team on process improvements and new offerings.

Qualifications

• 1–2 years digital marketing experience, preferably in an advertising agency or media house.
• Experience managing Google Ads and Meta Ads for clients.
• Strong knowledge of Google Analytics 4 and Looker Studio.
• Understanding of customer segmentation and customer journeys.
• Client-facing experience (meetings, calls, updates).
• Ability to translate data into actionable insights for non-experts.
• Market and competitor research skills.

Responsibilities

• Plan, implement and manage paid campaigns on Google Ads and Meta Ads.
• Create strategies for clients including remarketing, audience segmentation and budget optimization.
• Provide regular progress updates and present results to clients.
• Analyze data and report using Google Looker Studio and Google Analytics 4.
• Participate in internal projects focused on improving processes, creating new products/services, or knowledge sharing.

Skills

Campaign management

Client communication

Audience segmentation

Data interpretation

Market research

Education

Bachelor's degree or equivalent

Tools

Google Ads

Meta Ads

Google Analytics 4

Looker Studio

Job description

Profitroom is seeking a Performance Marketing Specialist to design and execute dynamic PPC campaigns across media platforms. The role focuses on delivering targeted reach to maximize hotel occupancy and direct bookings.

You will manage Google Ads and Meta Ads for clients, analyze performance with GA4 and Looker Studio, and collaborate with the Digital Marketing Team on process improvements and new offerings.