Performance Marketing Manager

Sur; United States; Remote; USD 45,000 - 50,000; Full time

Benefits offered by this job

PTO

Holidays

Job summary

Sur is seeking a Performance Marketing Manager to own paid acquisition for a high-ticket coaching and education business serving fitness and wellness professionals. You will manage campaigns across Meta, Google, and YouTube to drive qualified leads and booked calls.

You will optimize landing pages, creative direction, and email flows to ensure traffic converts into revenue. This is a full-time, in-house role working closely with the marketing and sales team.

Qualifications

• Experience managing large paid media budgets (six figures monthly).
• Strong written and spoken English.
• Experience with high-ticket coaching, education, or service-based offers.
• Comfortable optimizing end-to-end funnel performance (landing pages, email, sales handoff).

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other platforms.
• Drive qualified applications and booked calls for high-ticket programs.
• Manage campaigns for webinars, launches, and evergreen funnels.
• Monitor CAC, ROAS, CPL, and funnel metrics; adjust budgets accordingly.
• Build testing plans for creative, messaging, audiences, and landing pages.
• Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution.
• Recommend ad creative direction and angles based on data.
• Collaborate with sales to evaluate lead quality and pipeline movement.
• Utilize AI tools to improve analysis, testing, and reporting.
• Work in-house full-time with the marketing team.

Skills

Paid media management

Meta Ads

Google Ads

YouTube Ads

High-ticket programs

Landing page optimization

Email flows

Analytics & reporting

English proficiency

In-house collaboration

Tools

Asana

Slack

GoHighLevel

Airtable

Job description

As the Performance Marketing Manager, you will be the owner of paid acquisition for a high-ticket coaching and education company serving fitness and wellness business owners, managing campaigns across Meta, Google, and YouTube to drive qualified leads and booked calls. You will go beyond the ad account, weighing in on landing pages, creative direction, and email flows to make sure traffic actually converts into revenue. This is a full-time, in-house role working closely with the marketing and sales team.

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other relevant platforms
• Drive qualified applications and booked calls for high-ticket programs
• Manage campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels
• Monitor cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS
• Build and execute testing plans across creative, messaging, audiences, offers, and landing pages
• Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution
• Recommend ad creative direction, hooks, and angles based on live performance data
• Flag landing page and funnel friction points and recommend fixes to copy, layout, or offer structure
• Weigh in on email and nurture sequences where they affect conversion
• Partner with the sales team to evaluate lead quality and pipeline movement
• Use AI tools to improve analysis, testing, reporting, and campaign efficiency

• Experience managing at least $100,000–$250,000+ per month in paid media spend on a single account
• Strong hands-on experience with Meta Ads; working knowledge of Google Ads and YouTube Ads
• Experience marketing high-ticket coaching, consulting, education, mastermind, or service-based offers
• Understands application, booked-call, webinar, VSL, and lead-generation funnels
• Comfortable diagnosing performance issues across the full acquisition journey, not just the ad account, but landing pages, email, and the sales handoff
• Strong written and spoken English
• Open to working in-house full-time (agency background welcome)
• Comfortable with tools like Asana, Slack, GoHighLevel, Airtable, or similar platforms

• Salary: $4,000–$4,500 USD/month, based on experience
• Remote
• PTO + Holidays