Performance marketing Specialist

CubEx; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Performance Marketing Specialist to lead high-impact paid advertising campaigns. This role focuses on driving user acquisition and optimizing marketing funnels across platforms like Facebook, Instagram, and Google Ads. The ideal candidate will have a strong analytical mindset, a passion for data, and the ability to create compelling ad content. If you thrive in a fast-paced environment and are excited to make a real impact in a dynamic industry, this opportunity is perfect for you. Join a team that values creativity and performance, and help shape the future of marketing in a rapidly evolving landscape.

Qualifications

• 3+ years of experience in performance marketing and paid advertising.
• Strong analytical skills with a focus on data-driven decision making.

Responsibilities

• Manage and optimize paid ad campaigns across multiple platforms.
• Drive user acquisition and optimize customer funnels for growth.

Skills

Performance Marketing

Data Analysis

Ad Campaign Management

SEO

SEM

Copywriting

A/B Testing

Tools

Google Analytics

Meta Ads Manager

Job description

Performance Marketing Specialist

Location: Lagos (Remote)

Salary: 300,000 - 400,000 Naira Monthly

We’re looking for a Performance Marketing Specialist with a proven track record in running high-performing paid ad campaigns across platforms like Facebook, Instagram, Snapchat, and Google Ads. If you're driven by data, passionate about optimizing funnels, and skilled in turning ad spend into real growth — we’d love to meet you.

While experience with crypto or fintech products is a strong plus, we’re primarily looking for someone who lives and breathes performance marketing and can hit the ground running.

Key Responsibilities:

1. Plan, manage, and optimize paid ad campaigns across Facebook, Instagram, Snapchat, Google Ads, and other channels.
2. Drive user acquisition, track growth KPIs, and continuously optimize the customer funnel.
3. Monitor and analyze campaign performance (CPC, CPA, ROI) with a performance-first mindset.
4. Run A/B tests to improve ad creatives, copy, targeting, and conversion rates.
5. Collaborate with the product, design, and marketing teams to align campaigns with strategic goals.
6. Optimize landing pages and user journeys to improve conversions.
7. Use tools like Google Analytics, Meta Ads Manager, and others to report results and recommend improvements.
8. Ensure compliance with platform policies (especially if/when handling crypto-related campaigns).

Key Qualifications:

1. 3+ years of experience in paid advertising and performance marketing.
2. Strong analytical skills and experience working with platforms like Google Analytics, Facebook/Meta Ads Manager, and similar tools.
3. Ability to build and scale marketing funnels and landing pages.
4. Excellent grasp of SEO, SEM, keyword targeting, and conversion optimization.
5. Strong creative eye for ad design and copywriting.
6. Experience in crypto or fintech is a plus, but not required.

If you're a performance-driven marketer with a passion for crypto, and you're excited to drive real user growth in a fast-evolving space, we’d love to have you on board.