Performance Marketing Specialist

Freddie Mac; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Performance Marketing Specialist, where you'll drive e-commerce success through innovative marketing strategies and data-driven decisions. Collaborate with a dynamic team to execute and optimize paid media campaigns across platforms like Google Ads and Meta, while leveraging analytics tools to maximize ROI. Your insights will shape marketing strategies that resonate with outdoor enthusiasts, enhancing brand visibility and revenue. If you thrive in a fast-paced environment and have a passion for digital marketing, this is the perfect opportunity to make a significant impact.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 2+ years of experience in e-commerce marketing.

Responsibilities

• Execute and optimize paid media campaigns across various platforms.
• Analyze performance data to inform marketing strategies.
• Develop keyword strategies for search engine marketing.

Skills

Campaign Management

Strategic Thinking

Data and KPI Analysis

Google Ads Platform

Meta Ads Manager

DV360

Looker Studio

Copywriting

Microsoft Office 365

Multitasking

Education

Bachelor's degree in Business, Marketing, Commerce

2 years of relevant experience

Tools

Google Analytics

Looker Studio

Job description

Job Type

Full-time

Description

Job Purpose: As part of GSM's Marketing and E-commerce team, the Performance Marketing Specialist will work closely with other marketing team members and various internal and external stakeholders to develop and implement best-practice marketing, merchandising strategies, and paid media tactics to drive direct-to-consumer traffic, awareness, and revenue for GSM brands and websites.

An individual must be able to perform the essential functions of this position with or without a reasonable accommodation.

Summary of Essential Job Duties:

• Execute paid media campaigns across platforms such as Google Ads, Meta, and programmatic networks to drive e-commerce sales.
• Optimize paid search, social, video, display, and CTV campaigns to maximize Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV).
• Develop and manage keyword strategies for search engine marketing (SEM).
• Assist in creating ad copy, visuals, and landing pages that resonate with outdoor enthusiasts and drive engagement.
• Monitor campaign performance daily, identify opportunities, and address challenges to maintain efficiency and ROI.
• Create reporting dashboards using tools like Google Analytics, Looker Studio, and internal reporting platforms.
• Analyze industry trends, competitor campaigns, and seasonal outdoor activity patterns to inform marketing strategies.
• Manage traffic for text, display, and video ads across multiple brands and platforms.
• Maintain a strong understanding of the digital marketing landscape and best practices.
• Suggest website enhancements to improve product selling.
• Recommend product promotions based on performance marketing data to maximize sell-through.

Requirements

Skills/Qualifications:

• Campaign Management
• Strategic Thinking
• Data and KPI Analysis
• Proficiency with Google Ads Platform
• Experience with Meta Ads Manager and other social ad platforms
• Experience with DV360
• Proficiency with Looker Studio
• Copywriting and ad creative development skills
• Ability to work in a fast-paced e-commerce environment
• Proficiency with Microsoft Office 365 and related tools
• Ability to multitask and meet deadlines while maintaining attention to detail
• Knowledge of or previous experience in the Hunting, Fishing, and Outdoors industry is an asset

Required Education and Experience:

Bachelor's degree in Business, Marketing, Commerce, or a related field, or at least 2 years of relevant experience.
2+ years of experience in a fast-paced e-commerce environment.