Performance Marketing Manager (Google Ads Specialist)

Robbins Estate Law

United States

Remote

USD 65,000 - 85,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Flexible schedule

Paid time off

Job summary

Robbins Estate Law is seeking a data-driven Performance Marketing Manager to grow our digital campaigns and translate activity into revenue growth. You will own and optimize performance marketing across Google Ads, Meta ads, and LinkedIn while leveraging HubSpot CRM for automation and lifecycle marketing.

You’ll work with a seven-figure annual marketing budget, build landing pages, run tests, and optimize funnels in a remote setting.

Qualifications

3–5+ years of hands-on digital marketing execution.
Strong experience managing Google Ads campaigns.
Experience running Meta ad campaigns.
Experience using HubSpot CRM and marketing automation.
Working knowledge of SEO fundamentals.
Experience implementing tracking pixels, UTMs, and conversion events.
Strong analytical skills and attention to detail.
Self-starter who enjoys testing and improving results.

Responsibilities

Paid Media Execution (Primary Focus): Manage and optimize campaigns with a seven-figure annual budget.
Build, launch, and optimize campaigns across Google Ads (Search, Display, Retargeting).
Manage Meta Ads campaigns (Facebook / Instagram).
Work with LSA, YouTube, LinkedIn, and other channels as appropriate.
Conduct keyword research and audience targeting.
Create and test ad creative variations.
Continuously optimize bids, targeting, and budgets.
Monitor cost-per-lead, conversion rates, and lead quality.
Scale campaigns that produce measurable results.
Marketing Automation CRM (HubSpot): Build automated workflows and lead nurture campaigns.

Skills

3–5+ years of digital marketing

Google Ads

Meta ads

HubSpot CRM

SEO fundamentals

tracking pixels & UTMs

analytical mindset

self-starter/ownership

Tools

MODX CMS

SEMrush

Google Analytics

Google Search Console

GA4

Job description

Robbins Estate Law is one of the fastest-growing estate planning and probate law firms in Texas. We’ve helped thousands of families protect their futures and have earned over 500 five‑star Google reviews and maintain a Net Promoter Score above 98.

Marketing performance at Robbins Estate Law is measured directly against revenue, allowing our marketing team to clearly see the impact of their work.

Our firm generates over $6M in annual revenue and continues to scale rapidly. Marketing is one of the primary drivers of that growth. We invest heavily in digital marketing, supported by a $1.2M annual marketing budget across paid media, SEO, seminars, and digital growth initiatives.

We are looking for a data‑driven Performance Marketing Manager who enjoys building campaigns, optimizing performance, and seeing their work translate directly into measurable revenue growth.

If you love Google Ads, conversion tracking, funnels, and continuous testing, this role will give you the opportunity to own and optimize a real performance marketing engine.

What You’ll Do

Paid Media Execution (Primary Focus)

You will help manage and optimize campaigns supported by a seven-figure annual marketing budget, giving you the ability to test, optimize, and scale campaigns using meaningful data.
Build, launch, and optimize campaigns across Google Ads (Search, Display, Retargeting)
Manage Meta Ads campaigns (Facebook / Instagram)
Work with Local Services Ads (LSA), YouTube, LinkedIn, and other channels as appropriate
Conduct keyword research and audience targeting
Create and test ad creative variations
Continuously optimize bids, targeting, and budgets
Monitor cost‑per‑lead, conversion rates, and lead quality
Scale campaigns that produce measurable results

Marketing Automation CRM (HubSpot)

Build automated workflows and lead nurture campaigns
Create segmentation lists and lifecycle stages
Configure attribution tracking and reporting
Assist with email marketing and lead routing
Integrate forms and campaign triggers into marketing funnels

SEO Support & Execution

Support on‑page SEO including metadata, keyword implementation, and internal linking
Assist with off‑page SEO including citations and backlink outreach
Help troubleshoot technical SEO issues such as crawl errors and indexing problems
Conduct keyword research and competitor analysis
Work with tools such as SEMrush, Google Search Console, and Google Analytics

Landing Pages & Funnel Development

Build high‑converting landing pages for campaigns, webinars, and events
Run A/B tests to improve conversion rates
Ensure pages are fast, mobile optimized, and conversion focused
Work within our MODX CMS platform (training provided if needed)

Analytics, Tracking & Reporting

Implement tracking using Google Tag Manager, GA4, Meta Pixel, and Google Ads
Configure conversion tracking across platforms
Build reporting dashboards
Monitor campaign performance and identify optimization opportunities

Bonus Skills (Nice to Have)

Experience with MODX CMS
Experience marketing local service businesses
Experience promoting seminars or webinars
Experience marketing for law firms

Qualifications

3–5+ years of hands‑on digital marketing execution
Strong experience managing Google Ads campaigns
Experience running Meta ad campaigns
Experience using HubSpot CRM and marketing automation
Working knowledge of SEO fundamentals
Experience implementing tracking pixels, UTMs, and conversion events
Strong analytical skills and attention to detail
Self‑starter who enjoys testing and improving results

Why Join Us?

Growth Opportunity

This role is designed to grow into a Senior Performance Marketing Lead position as our marketing engine continues to scale.

Our firm is growing rapidly, and marketing is a central driver of that growth. Team members who demonstrate strong campaign performance, ownership, and strategic thinking will have opportunities to: