Performance Marketing Specialist

Ferncrest; Tampa (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

Ferncrest in Tampa, FL is seeking a hands-on Performance Marketing Specialist to manage paid media for B2C bookings and B2B initiatives. You will optimize across Meta, Google, YouTube, LinkedIn or TikTok, monitor campaigns daily, and drive CAC/ROAS insights.

You’ll collaborate with internal teams and support product launches with amplification campaigns. Ideal candidates have 2–4 years in performance marketing, strong analytics, and agency/vendor management experience, thriving in fast-paced,

Qualifications

• 2–4 years in performance marketing, paid media, or digital growth.
• Proven experience with Meta, Google and YouTube plus one of LinkedIn or TikTok.
• Strong analytics in attribution modeling and conversion tracking.
• Hands-on strategic execution and agency/vendor management experience.
• Comfort in fast-paced, entrepreneurial environments.

Responsibilities

• Plan, launch, and optimize campaigns across multiple platforms.
• Develop creative testing strategies for copy, imagery, and video.
• Build and refine targeting using interests, lookalikes, custom audiences, and retargeting.
• Monitor performance daily and scale successful campaigns.
• Align paid campaigns with bookings and lead generation.
• Collaborate with internal marketing teams on ad consistency.
• Set up tracking and manage attribution; build dashboards.
• Provide weekly reports with actionable insights on budget.

Skills

Performance marketing

Agency management

Analytics

Attribution tracking

Campaign optimization

Tools

Meta Ads Manager

Google Ads

YouTube Ads

LinkedIn Ads

TikTok Ads

Job description

Open Roles/Performance Marketing Specialist

We're Hiring

Performance Marketing Specialist

TypeFull-TimeLocationTampa, FL preferred or Hybrid

The Performance Marketing Specialist manages and optimizes paid media across the business, handling both B2C campaigns (property bookings) and B2B initiatives (franchise recruitment, equipment sales, digital products).

This is a hands‑on role requiring proficiency across Meta, Google, YouTube, LinkedIn, and TikTok, with daily campaign monitoring and optimization responsibilities.

The Role

What you'll do.

Paid Media Management

• Plan, launch, and optimize campaigns across multiple platforms.
• Develop creative testing strategies for copy, imagery, and video.
• Build and refine targeting using interests, lookalikes, custom audiences, and retargeting.
• Monitor performance daily and scale successful campaigns.

Growth & Funnel Alignment

• Align paid campaigns with business objectives for bookings and lead generation.
• Collaborate with internal marketing teams on ad consistency.
• Support product and event launches with amplification campaigns.

Analytics & Reporting

• Set up tracking and manage attribution across channels.
• Build dashboards communicating CAC, ROAS, and lead quality.
• Provide weekly reports with actionable insights on budget allocation.

You

Who we're looking for.

• 2–4 years in performance marketing, paid media, or digital growth.
• Proven experience with Meta, Google, and YouTube — plus one additional major platform (LinkedIn or TikTok).
• Strong analytical skills in attribution modeling and conversion tracking.
• Hands‑on strategic execution capability.
• Agency partner and vendor management experience.
• Comfort in fast‑paced, entrepreneurial environments.

Bonus, not required

• Both B2C and B2B campaign experience.
• Hospitality, franchising, or e‑commerce familiarity.

Why this seat

What we offer.

• Drive paid growth for a nationally expanding hospitality brand.
• Manage campaigns spanning consumer and entrepreneurial opportunities.
• Collaborate directly with founders, with visible impact.
• Work within a high‑growth team that values speed and innovation.

Work arrangement

We’re prioritizing candidates based in Tampa, FL — or willing to relocate — but we’ll consider hybrid‑remote candidates who can travel to Tampa as needed.