Performance Marketing & Marketing Operations Manager (Canada)

Appen; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Appen Limited is seeking a Performance Marketing Operations Manager to drive paid media performance and manage the marketing systems that support growth. You will own campaign execution, budget optimization, and HubSpot operations, turning marketing strategies into measurable pipeline.

This hands-on role focuses on using data to improve processes and make smarter decisions, with a direct report to the Director of Demand Generation.

Qualifications

• Experience turning marketing strategies into measurable pipeline.
• Strong analytical skills with data-driven decision making.
• Ability to optimize budgets and campaign performance across channels.

Responsibilities

• Own campaign execution from planning to reporting.
• Optimize marketing budgets and bid strategies for ROI.
• Manage HubSpot operations and data hygiene.
• continuously improve processes and system integrations to support growth.

Skills

Campaign execution

Budget management

Data analysis

Marketing automation

A/B testing

Tools

HubSpot

Job description

About the Role

We're looking for a Performance Marketing Marketing Operations Manager to drive paid media performance and manage the marketing systems that support our growth.

Reporting to the Director of Demand Generation, you'll own campaign execution, budget optimization, and HubSpot operations, helping us reach AI research labs and enterprise AI teams. This is a hands-on role for someone who enjoys turning marketing strategies into measurable pipeline, improving processes, and using data to make smarter decisions.