Performance Marketing Manager - Subscriptions Growth

Amazon; Bellevue (WA); On-site; USD 109,000 - 160,000; Full time

Job summary

Amazon is seeking a Performance Marketing Manager for the Leo North America Consumer team to own digital campaigns across the US, Canada, and Mexico. You will drive end-to-end acquisition efforts via Amazon.com, email, and display, collaborating with creative and channel owners to hit subscriber targets.

Ideal candidates bring 4+ years in marketing, a data-driven mindset, and strong project management in fast-paced settings. Strong measurement and optimization across channels are essential.

Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Responsibilities

• Execute end-to-end Leo acquisition marketing campaigns in digital performance channels
• This role is responsible for campaign execution and optimization to acquire subscribers through digital marketing channels including Amazon.com, email, and display
• Optimize against key channel engagement and business KPIs including share of voice, click through rates, conversion, and cost per acquisition
• Test and learn messaging, creative, and segmentation strategies to improve channel results
• Establish mechanisms that set a high bar for campaign delivery across creative execution, campaign building, and QA
• Partner with central Amazon marketing channel and retail event teams to build Leo marketing plans

Skills

Marketing experience

Data-driven decision making

Campaign management

Excel/Tableau

Cross-functional collaboration

Tools

Braze

Iterable

LeanPlum

Swrve

Adobe

Localytics

Job description

Amazon is seeking a Performance Marketing Manager for the Leo North America Consumer team to own digital campaigns across the US, Canada, and Mexico. You will drive end-to-end acquisition efforts via Amazon.com, email, and display, collaborating with creative and channel owners to hit subscriber targets.

Ideal candidates bring 4+ years in marketing, a data-driven mindset, and strong project management in fast-paced settings. Strong measurement and optimization across channels are essential.