Global Marketing Audience Ops Leader

Amazon; Bellevue (WA); On-site; USD 109,100 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

RSUs and sign-on

Job summary

Amazon Leo is seeking a Marketing Operations Manager to own audience management, segmentation, and activation across our global marketing engine. You will manage the Customer Data (Treasure Data) and activate audiences across Braze, Marketo, and Adobe Experience Manager, enabling Marketing, Product, and Leadership to reach the right customers at the right time.

You will design governance standards, build self-service segmentation capabilities, and partner with cross-functional teams to ensure

Qualifications

• 4+ years of marketing experience with data-driven initiatives.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional programs or campaigns.
• Experience managing marketing performance across multiple channels.

Responsibilities

• Own the end-to-end audience management strategy across B2B, B2C, and B2G.
• Administer and optimize the Amazon Leo Customer Data (Treasure Data) and activation workflows.
• Build self-service audience segmentation capabilities with training and documentation.
• Design governance standards for taxonomy, naming conventions, and data quality.

Skills

Marketing experience

Data-driven

Cross-functional collaboration

Audience segmentation

Campaign optimization

Tools

Excel

Tableau

Job description

Amazon Leo is seeking a Marketing Operations Manager to own audience management, segmentation, and activation across our global marketing engine. You will manage the Customer Data (Treasure Data) and activate audiences across Braze, Marketo, and Adobe Experience Manager, enabling Marketing, Product, and Leadership to reach the right customers at the right time.

You will design governance standards, build self-service segmentation capabilities, and partner with cross-functional teams to ensure