Senior Performance Marketing Manager – Amazon

Aequor; Morristown (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

Aequor in Morristown, NJ is seeking a Senior Performance Marketing Manager for Amazon to lead end-to-end media strategy across multiple brands, owning Amazon Advertising investment and performance outcomes.

The ideal candidate combines deep Amazon Ads expertise with strong analytics, commercial acumen, and cross-functional leadership, partnering with Sales, Brand, Finance, Content, and Amazon stakeholders to drive incremental sales and market share growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 7+ years in digital/performance marketing; 4+ years with Amazon Advertising.
• Experience in client, retail media, or omnichannel marketing.

Responsibilities

• Develop and execute Amazon performance marketing strategies across brands.
• Manage budgets and optimize campaigns across Sponsored Products, Sponsored Brands, Display, DSP, Video.
• Analyze performance data and provide actionable insights.
• Collaborate with Sales, Brand, Content, Finance, and Amazon stakeholders.
• Lead testing roadmaps and innovation initiatives.

Skills

Digital marketing

Performance marketing

Cross-functional leadership

Analytical skills

Strategic thinking

Data-driven decision making

Commercial acumen

Education

Bachelor's degree in Marketing, Business, Analytics, Communications, or related field

Tools

Amazon Sponsored Ads

Amazon DSP

AMC

Amazon Marketing Stream

Retail Analytics

Profitero

Excel/Power BI

Job description

Senior Performance Marketing Manager - Amazon

Location: Morristown, NJ

Duration: Contract till Oct 2027 with possibility to extendhhb

Shift: 1st Shift

Level: Senior Manager (People Manager or Senior Individual Contributor) Reports To: Performance Marketing Director / Performance Marketing Lead Scope: Amazon media strategy and execution across multiple brands with responsibility for multi-million-dollar annual media investment.

Job Description:

Senior Performance Marketing Manager - Amazon

Position Summary

The Senior Performance Marketing Manager - Amazon is responsible for leading the end-to-end Amazon media strategy, execution, optimization, and measurement across a portfolio of brands. This role owns Amazon Advertising investment, performance outcomes, and strategic planning to drive incremental sales, share growth, customer acquisition, and profitable market share expansion.

The ideal candidate combines deep Amazon Ads expertise with strong analytical capabilities, commercial acumen, and cross‑functional leadership. They partner closely with Sales, Brand, Finance, Content, and Amazon stakeholders to develop integrated growth strategies and maximize return on media investment.

Key Responsibilities

• Develop and execute annual and quarterly Amazon performance marketing strategies aligned with eCommerce revenue and profit objectives.
• Build media investment plans across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Video, and emerging Amazon advertising solutions.
• Identify category, keyword, and audience growth opportunities to accelerate brand and portfolio performance.
• Establish testing roadmaps focused on innovation, incrementality, customer acquisition, and efficiency improvements.

Campaign Management & Optimization

• Lead planning, execution, and optimization of Amazon advertising campaigns.
• Drive continuous improvements in performance marketing metrics such as ROAS, CPC, Conversion rate*** New to brand Sales, Share of Voice.
• Monitor campaign pacing and budget allocation to ensure delivery against financial and business objectives.
• Implement advanced bidding, audience targeting, and retail readiness strategies.

Analytics & Measurement

• Analyze performance data to uncover actionable insights and growth opportunities.
• Utilize Amazon Marketing Cloud (AMC), Amazon Marketing Stream, Retail Analytics, Profitero, and other reporting platforms.
• Develop executive‑level reporting and performance reviews.
• Establish measurement frameworks to quantify incremental impact and contribution to total business growth.

Cross-Functional Leadership

• Partner with Amazon National Account Managers to align media investments with business goals.
• Collaborate with Content and Digital Shelf teams to improve conversion and customer experience.
• Work closely with Brand Teams on innovation launches, tentpole events, and seasonal activation planning.
• Partner with Finance to manage budgets, forecasting, and investment justification.

Innovation & Capability Building

• Evaluate emerging Amazon advertising products and industry best practices.
• Lead experimentation across AI-powered optimization, audience targeting, creative enhancements, and measurement solutions.
• Develop scalable playbooks and best practices for future growth.

Required Qualifications

Education

• Bachelor's degree in Marketing, Business, Analytics, Communications, or related field.

Experience

• 7+ years of digital/performance marketing experience.
• 4+ years directly managing Amazon Advertising programs.
• Experience within Client, retail media, eCommerce, or omnichannel marketing environments.

Technical Skills

• Advanced expertise in:
• Amazon Sponsored Ads
• Amazon DSP
• Amazon Marketing Cloud (AMC)
• Amazon Marketing Stream
• Retail Analytics
• Profitero
• Excel / Power BI
• Strong understanding of:
• Digital shelf optimization
• Audience targeting
• Incrementality measurement

Strategic Thinking

Ability to connect media investments to broader business growth objectives.

Data-Driven Decision Making

Strong analytical mindset with the ability to translate data into actionable business recommendations.

Commercial Acumen

Understanding of Amazon retail dynamics, category management, and P&L impacts.

Cross-Functional Influence

Ability to influence stakeholders across Sales, Finance, Brand, and external partners.

Execution Excellence

Strong program management skills with attention to detail and operational rigor.