Performance Marketing Manager, Paid Media & Analytics

Rack Industries; Boca Raton (FL); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Rack Industries is seeking a Performance Marketing leader to turn data into decisions and drive growth through paid acquisition, lifecycle automation, and full-funnel analytics. You will own campaigns across Google Ads, GLSA, and Meta, running structured tests and tracking CPL, CAC, and ROAS in real time.

Design retention programs, automate email/SMS workflows, and partner with Sales to improve lead-to-customer conversion. A strong analytics mindset and self-starter attitude are essential.

Qualifications

• 3+ years in digital/performance marketing or paid media management.
• Proven expertise with Google Ads and Meta Ads Manager.
• Hands-on experience with Google Local Services Ads (GLSA).
• Experience building email campaigns and automated workflows (including SMS).
• Proficiency with GA4, Google Tag Manager, and ad platform reporting.

Responsabilités

• Oversee paid acquisition across Google, Facebook/Instagram, and other channels.
• Design and launch A/B tests on creatives, copy, audiences, and landing pages.
• Track CPL, CAC, ROAS, and conversions in real time; optimize accordingly.
• Coordinate lead generation and attribution across platforms and CRM.
• Publish weekly/monthly reports with insights and recommendations on campaigns.

Connaissances

Digital marketing

Analytical mindset

Organization

Communication

Self-starter

Outils

GA4

Google Tag Manager

Google Ads

Meta Ads Manager

CRM integrations (ServiceTitan)

Description du poste

Own the Metrics That Power Our GrowthAt Rack Industries, we’re looking for a Performance Marketing leader who thrives on turning data into decisions. If you love orchestrating paid acquisition, lifecycle automation, and full-funnel analytics to drive pipeline and revenue, this role is your arena.A Week in the RoleMonday: Paid Media MasteryTune Google Ads (Search, Display, and retargeting) to squeeze more results from every dollar.Oversee Google Local Services Ads (GLSA): monitor lead quality, manage budgets, and optimize to hit volume targets.Launch and iterate Meta campaigns across Facebook and Instagram within Ads Manager.Run structured A/B tests on creative, copy, audiences, and landing pages.Track cost per lead (CPL), customer acquisition cost (CAC), ROAS, and conversion rates in real time.Tuesday: Email & SMS LifecycleDesign and deploy retention, reactivation, and nurture programs that keep our services top of mind.Build automated email and SMS workflows that respond to behavior and lifecycle stage.Segment customers for precision messaging that drives repeat business, service appointments, and cross-sells.Measure open rate, click-through rate, conversions, and attributed revenue—and optimize weekly.Wednesday: Lead Gen & AttributionCoordinate lead generation across Google, Meta, and other digital channels for consistent, qualified pipeline.Ensure accurate tracking and attribution across ad platforms, GA4, and our CRM.Troubleshoot GTM tags, conversion pixels, and CRM integrations to keep data airtight.Partner with Sales to improve lead-to-customer conversion and feedback loops.Thursday: Reporting & InsightsPublish weekly and monthly reports that spotlight spend, leads, sales, and ROI by channel.Maintain dashboards covering KPIs: CPL, CAC, ROAS, Lead-to-Customer Rate, Channel Revenue, and Email/Automation Revenue.Translate findings into clear, actionable recommendations for leadership.Validate data consistency across platforms before presenting.Friday: Strategy & OptimizationAlign digital strategy with revenue and growth goals; manage campaign calendars and promotional launches.Identify new opportunities to scale qualified leads and strengthen retention.Coordinate with operations and sales to ensure campaigns match capacity and targets.Continuously improve campaign efficiency and performance.What You’ll BringRequired3+ years in digital/performance marketing or paid media management.Proven success with Google Ads and Meta Ads Manager.Hands-on experience with Google Local Services Ads (GLSA).Expertise in lead generation, conversion tracking, and marketing attribution.Experience building email campaigns and automated workflows (including SMS).Proficiency with GA4, Google Tag Manager, and ad platform reporting.Analytical mindset; can interpret data and act decisively.Excellent organization, communication, and time management.Self-starter who owns outcomes and performance.PreferredBackground in home services (HVAC, electrical, or similar).Experience with ServiceTitan or comparable CRMs.Knowledge of retention marketing and SMS automation.Experience managing significant monthly ad budgets.Comfort building dashboards and automated reporting.How Success Is MeasuredLead generation volume and qualityAdvertising efficiency: CPL, CAC, ROASLead-to-customer conversion rateRetention and lifecycle performanceMarketing-driven revenue growth (by channel and program)Tools You’ll UseGoogle Ads, Google Local Services AdsMeta Ads Manager (Facebook/Instagram)GA4, Google Tag ManagerCRM integrations (e.g., ServiceTitan)Email/SMS automation platformsDashboards and BI for reportingReady to turn insight into impact and scale revenue for Rack Industries? Let’s build it.