Performance Marketing Manager

Excel

United States

Remote

USD 91,000 - 119,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

Parental leave

401(k) plan

Flexible schedule

Company provided hardware

Job summary

Excel™ is seeking a dynamic Performance Marketing Manager to drive data-driven media buying campaigns for the insurance sector. This fully remote role offers independence and a fast-paced environment where you’ll optimize campaigns to maximize profitability.

You will craft and optimize campaigns across Google, Bing, and Meta, monitor KPIs, conduct deep data analysis, and collaborate with media buyers, design, and analytics teams to maximize ROAS.

Qualifications

2-4 years of hands-on PPC experience in performance marketing.
Proven success managing campaigns with $50K+ monthly spend.
Proficient with Google Ads, Microsoft Ads, and campaign management platforms.
Strong Excel/Sheets skills (Pivot Tables, VLOOKUP, etc.).
Comfortable working independently in a fast-moving, remote environment.

Responsibilities

Campaign Execution & Optimization across search and non-search platforms.
Monitor KPIs like ROAS, CPA, Impression Share, CTR, Spend.
Deep data analysis to guide bidding and segmentation.
A/B test ad copy, audiences, and keywords.
Research new keyword opportunities and SEM trends.
Document learnings and present reports to leadership.
Collaborate with media buyers, design, and analytics teams to drive ROI.

Skills

PPC management

Data analysis

Excel / Sheets

Independent remote work

Tools

Google Ads

Microsoft Ads

Campaign management platforms

Job description

About Excel™

Ranked 6X by Inc. 5000 as one of the fastest-growing companies in America, Excel™ specializes in digital advertising and performance marketing, playing a pivotal role in connecting consumers with insurance brands, at scale. We partner with large strategic brands such as insurance carriers, brokers, and agencies, supplying them with high quality prospects looking for their services. This involves owning and operating top-rated insurance websites that we promote via paid search marketing driving the highest-intent consumers looking to acquire an insurance plan to meet their needs.

Our Vision

Acquiring great customers should be simple.

Our Mission

Helping insurance brands acquire the right customers at scale.

Our Values

E - Embrace Simplicity, X - XL Impact, C - Customer Centric, E - Extreme Ownership, L - Laser Focused.

Our team

At Excel™ we believe remote working is an important way to enable people to achieve their best work while maximizing time efficiency and personal freedom. Our culture is based on team-based performance that is highly aligned but loosely coupled, extreme ownership, growth mindset, curiosity, personal accountability, and we flourish because of the creativity and input from our team members. As an agile and innovative company, we are always looking for our next high performer to help transform the future!

About the role

Are you a dynamic and data-driven Performance Marketing Manager seeking your next exciting opportunity in Media Buying? Join a team of A-level players and work remotely to propel growth in the Insurance industry. At Excel, we help insurance brands acquire the right customers at scale.

The Performance Marketing Manager drives our mission by crafting and executing data-driven marketing campaigns across search and non-search platforms. This role focuses on identifying new growth opportunities to enhance campaign performance and profitability. The ideal candidate will be responsible for launching and optimizing campaigns across platforms including Google, Bing, and Meta, while ensuring scalability and best practices in campaign setup and structure.

Key responsibilities

Campaign Execution & Optimization
Manage and optimize paid search and PPC campaigns across Google Ads and Microsoft Ads (Bing), & Insurance Specific Media Platforms.
Monitor & Improve KPIs like: ROAS, CPA, Impression Share, CTR, Spend
Conduct deep data analysis to guide bidding, segmentation, and creative testing
A/B test ad copy, audience strategies, and keyword sets to uncover performance drivers
Research new keyword opportunities and emerging SEM trends
Document learnings and present structured reporting to leadership
Collaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiatives

Qualifications

2-4 years of hands-on PPC experience in performance marketing
Proven success managing campaigns with $50K+ monthly spend
Proficient with Google Ads, Microsoft Ads, and campaign management platforms
Strong analytical skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, etc.)
Comfortable working independently in a fast-moving, remote environment
Experience in insurance and/or lead generation is a bonus
A process-driven, analytical marketer who thrives on deep work and measurable results
Precise, organized, and obsessive about improving key performance metrics
Constantly testing, optimizing, and refining every campaign detail
A no-nonsense communicator who values clarity over fluff
Highly independent, proactive, and quietly competitive
Naturally curious — always researching, learning, and uncovering insights others miss

Reporting relationships

Reports to: Director of Media Buying

Direct reports: None

Compensation mix