Performance Marketing Manager

Shippo; United States; Remote; USD 107,000 - 145,000; Full time

Job summary

An innovative firm is seeking a Performance Marketing Manager to drive user acquisition through performance marketing channels, especially SEM. This role involves managing Google Ads campaigns, analyzing performance metrics, and collaborating with cross-functional teams to achieve marketing goals. The ideal candidate will thrive in a fast-paced environment, possess strong analytical skills, and be proactive in exploring new channels. Join a forward-thinking company that values diversity and offers a flexible work environment, competitive compensation, and numerous perks to support your professional growth.

Benefits

Healthcare coverage (medical, dental, vision)

Flexible vacation policy

One-week winter shutdown

3 Volunteer Days Off (VTOs)

Home office setup stipend

Charity donation match up to $100

Professional development resources

Team-building events

Qualifications

• 5+ years in performance marketing, focusing on Google Ads and SEM.
• Experience in optimizing multi-million-dollar SEM campaigns.

Responsibilities

• Manage and optimize Google Ads campaigns to meet acquisition targets.
• Analyze campaign data to identify optimization opportunities.

Skills

Google Ads Optimization

Performance Marketing

Data Analysis

Campaign Management

Multi-Channel Marketing

Education

Bachelor's degree in Marketing

Equivalent experience

Tools

Google Ads Editor

Google Tag Manager

A/B Testing Tools

BI Platforms (Looker, Databricks)

Job description

Here at Shippo, we are the shipping layer of the internet and consider ourselves one of the core building blocks of e-commerce.

Our mission is to make merchants successful through world-class shipping. Our products and solutions level the playing field by providing customers with best-in-class options that might otherwise be unavailable. Through Shippo, e-commerce businesses, marketplaces, platforms, and logistics infrastructure providers can connect to shipping carriers worldwide via a single API and dashboard. We offer competitive shipping rates, label printing, automated international documents, shipment tracking, returns facilitation, and more.

How we'll deliver success:

The Performance Marketing Manager at Shippo will drive user acquisition through performance marketing channels, focusing on SEM. This role requires expertise in Google Ads optimization and management, along with the ability to explore and develop additional channels. You will own performance metrics, optimize campaigns to improve CAC and LTV, and contribute to Shippo's growth. The ideal candidate is data-driven, proactive, and adaptable to a fast-paced environment.

Shipping & handling responsibilities:

1. Support SEM Strategy and Execution: Manage, optimize, and scale Google Ads campaigns to meet acquisition targets with efficient CAC. Implement advanced structures, bidding strategies, and testing methodologies.
2. Channel Expansion: Experiment with new and existing channels (Meta, LinkedIn, X, Reddit, etc.), identify high performers, and scale successful initiatives.
3. Performance Analysis: Analyze campaign data to identify optimization opportunities and implement data-driven improvements.
4. Ongoing Optimization: Conduct regular experiments to enhance conversion rates through landing page testing, audience segmentation, and messaging refinement.
5. Campaign Tracking & Reporting: Use GA4 and Google Tag Manager for accurate tracking. Create performance reports to communicate results and insights.
6. Cross-Functional Collaboration: Work with product, design, and finance teams to align marketing efforts with business goals.
7. Budget Management: Allocate and manage budgets across channels to maximize ROI and meet acquisition goals.

Do you tick the boxes?

• Experience: 5+ years in performance marketing, with expertise in Google Ads/SEM in a B2B/software environment.
• Channel Expertise: Successful optimization of multi-million-dollar SEM campaigns, improving key metrics like CAC, conversion rates, and ROAS.
• Multi-Channel Knowledge: Experience with campaigns on Meta, LinkedIn, Twitter, Reddit, etc.
• Technical Proficiency: Strong understanding of GA4, Google Tag Manager, and attribution models.
• Data Analysis: Ability to analyze data and make recommendations for performance improvements.
• Tools: Experience with Google Ads Editor, A/B testing tools (e.g., Optimizely), and BI platforms like Looker or Databricks.
• Education: Bachelor's degree in Marketing, Business, or related field (or equivalent experience).

Mindset & Approach:

• Results-Oriented: Focused on KPIs and continuous improvement.
• Ownership Mentality: Capable of independently pushing initiatives and responsible for outcomes.
• Optimization Mindset: Seeks small gains that lead to significant results.
• Curiosity: Eager to learn, test new approaches, and stay current with trends.
• Innovation: Interested in leveraging AI and emerging tech to enhance marketing.
• Adaptability: Comfortable in a fast-changing environment.

What's in the Shippo package?

• Healthcare coverage (medical, dental, vision), 90% covered by the company, including dependents. Pets coverage available!
• Flexible vacation policy & working hours
• One-week winter shutdown
• 3 Volunteer Days Off (VTOs)
• Home office setup stipend
• Charity donation match up to $100
• Professional development resources and learning stipend
• Team-building events and off-sites through Shippos Everywhere

$107,000 - $145,000 annually

Our Compensation Ship policy:

We aim for fair, equitable pay. The base salary range is $107k to $145k, typically centered around $126k. Different ranges apply based on location, especially in higher cost areas like NYC and California. Actual pay depends on experience, skills, and market factors. Total compensation includes equity, benefits, and other perks.

Sail through the process:

We celebrate diversity and are committed to equal opportunity. If you need assistance or accommodations, contact [e-mail].

Shippos in the wild:

Our team is global and remote-first. Roles are primarily based in the US (excluding Delaware, Nevada, Ohio, Oregon, Hawaii, New Mexico, West Virginia) and internationally. For non-US/Irish roles, employment is managed via Remote.com, with all benefits applying. Success at Shippo is possible regardless of location.