Performance Marketing Manager

VSCO®; San Francisco (CA); Remote; USD 158,000 - 223,000; Full time

Job summary

A leading company in the creative space is looking for a Performance Marketing Manager responsible for leading paid media strategies and optimizing user acquisition efforts. The ideal candidate will have extensive experience in performance marketing, particularly in mobile apps. This role offers a virtual-first environment and competitive benefits.

Benefits

Competitive salary and equity

Healthcare insurance

Flexible time off

Company-paid parental and caregiver leave

Bi-annual company-wide travel events

Qualifications

• 5+ years of experience in performance marketing focused on mobile app acquisition.
• Proven success managing paid media campaigns.
• Strong understanding of ASO principles and experience with affiliate marketing.

Responsibilities

• Develop and execute paid media strategies across various platforms.
• Manage and optimize campaign budgets, bids, and targeting.
• Conduct A/B testing and analyze campaign performance.

Skills

Analytical skills

Problem-solving

Communication

Collaboration

Education

Bachelor's degree or higher in Marketing, Business, or related field

Tools

Google Analytics

AppsFlyer

Adjust

Job description

3 days ago Be among the first 25 applicants

VSCO is seeking a dynamic and results-driven Performance Marketing Manager to lead paid media, acquisition, and app store optimization efforts. Responsibilities include developing and executing paid media strategies across platforms such as Meta Ads, Google Ads, TikTok Ads, and Apple Search Ads to drive user acquisition and engagement; managing and optimizing campaign budgets, bids, and targeting; conducting A/B testing and analyzing campaign performance; driving user acquisition through data-driven approaches focusing on CAC, LTV, and retention; identifying new acquisition channels; collaborating with cross-functional teams to optimize user onboarding and conversion funnels; developing and implementing ASO strategies to improve app visibility and organic downloads; managing and optimizing Apple Search Ads; managing and growing an affiliate marketing program; developing and maintaining performance reports and dashboards; analyzing data to identify trends and opportunities; and providing regular updates and recommendations to stakeholders. Qualifications include a bachelor's degree or higher in Marketing, Business, or related field; 5+ years of experience in performance marketing with a focus on mobile app acquisition; proven success managing paid media campaigns; strong understanding of ASO principles; experience managing affiliate marketing programs; proficiency with analytics tools like Google Analytics, AppsFlyer, Adjust; excellent analytical, problem-solving, communication, and collaboration skills; and preferred experience in creative/photography app space. The role offers a virtual-first workplace with bi-annual company-wide travel events, competitive salary and equity, healthcare insurance, flexible time off, company-paid parental and caregiver leave, and other benefits.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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