Performance Marketing Manager

Mintlify; San Francisco (CA); On-site; USD 157,000 - 237,000; Full time

Job summary

Mintlify seeks a Marketing Manager in San Francisco to spearhead paid acquisition efforts across platforms like Google and LinkedIn. The role requires strategic execution, performance monitoring, and collaboration with design teams, aiming to create measurable growth through data-driven initiatives. Ideal candidates possess B2B marketing experience, a strong grasp of digital campaign tools, and a passion for engaging technical audiences.

Qualifications

• 3+ years experience in B2B paid campaigns.
• Strong fluency with Google Ads and SQL.
• Experience running A/B tests on landing pages.

Responsibilities

• Own strategy and execution for paid acquisition.
• Design and run experiments for targeting and messaging.
• Define and monitor key performance metrics.

Skills

Paid acquisition

Campaign tracking

SQL

Google Ads

A/B testing

Marketing to technical audiences

Job description

• Massive reach:Our docs platform serves 70 million+ developers every year and powers documentation for 8,000+ companies, including Anthropic, Cursor, Windsurf, Scale AI, X, and over 20 % of the last YC batch.
• Small team, huge impact:We’re only20 peopletoday, backed by$18.5 millionin funding, each new hire shapes the company’s trajectory.
• Culture ofslope over y-intercept:We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two in the coming year.

This is ahigh-agency rolefor someone who’s excited to test channels, build lightweight data infrastructure, and scale what works.

You won’t inherit a working system—you’ll help us validate and shape how paid fits into our broader growth strategy. You’ll work directly with our Head of Marketing to create a reliable, measurable engine to diversify our growth levers.

What you'll do

• Own strategy and hands-on execution forpaid acquisitionacross Google, LinkedIn, Reddit, etc
• Design and runexperimentsacross targeting, messaging, landing pages, and bidding strategies
• Set up (or spec out) ourcampaign tracking and attribution stack, connecting Google Tag Manager, ad platforms, & Salesforce
• Define and monitorkey performance metricslike CAC, ROAS, and lead quality
• Collaborate with design and content to repurpose creative assets and test performance-focused variations
• Build foundational infrastructure formarketing data cleanliness, from URL parameter capture to reporting dashboards

What you’ll bring

• 3+ years of experiencerunning paid campaigns in a B2B environment, and are excited to stretch into broader ownership of strategy, testing, and reporting
• Strong fluency withGoogle Ads, SQL,Looker Studio, and building out reports
• Can build a basic attribution pipeline and spot data gaps
• Comfortable being the solo owner of our full paid motion, from roadmap to execution
• Experience runningA/B testson landing pages & defining ICP targeting
• Has marketed todevelopers or technical audiences
• Experience in early-stage,PLG environments
• Interest in exploring underused growth surfaces or communities

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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