Performance Marketing Manager

Heyaristotle; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Heyaristotle in San Francisco is seeking a marketer to own the entire top of funnel from the first ad to the call booking. You will manage paid acquisition across Meta, Google, Reddit, and X, and drive our content strategy including short-form video that resonates with parents and teens.

You will own performance marketing end to end: campaigns, budgets, attribution, and CAC; build and run a short-form video engine; collaborate with engineering to optimize landing pages and funnels.

Qualifications

• 3+ years running paid acquisition at a consumer brand.
• Hands-on with short-form video: you’ve made it or directed it.
• Fluent in the full stack: pixels, conversion APIs, attribution, and landing page CRO.
• Strong creative instincts paired with analytical rigor.
• Comfortable being the entire marketing function at a small in-person team in San Francisco.

Responsibilities

• Own performance marketing end to end: creative, campaigns, budgets, attribution, and CAC across Meta, Google ads, Reddit, X, and new channels.
• Build and run our short-form video content engine; guide creators or grow the Content Fellowship.
• Ship and iterate landing pages and funnel experiments with engineering; route visitors by ad and instrument everything.
• Set the testing cadence: what we launch, kill, and why, grounded in numbers.
• Turn parent and student feedback into sharper positioning and creative.

Skills

Paid media

Video content creation

Campaign management

Budget ownership

Analytics

Landing page CRO

Direct response copy

Tools

Meta Ads Manager

Google Ads

GA4

Conversion APIs

A/B testing tools

Job description

Own how families find Aristotle. Run our paid acquisition engine and build the content machine that feeds it.

The Role

Parents across the US love Aristotle, and we're expanding. We need someone to own the entire top of funnel, from the first ad a parent sees to the moment they book a call. You'll manage paid acquisition across Meta, Google Search, Reddit, and X, and own our content strategy, including short-form video that speaks to parents and teens.

What you'll do

• Own performance marketing end to end: creative, campaign structure, budgets, attribution, and CAC across Meta, Google paid search, Reddit, X, and new channels as they earn their spend.
• Build and run our short-form video content engine. Make it yourself, direct creators, or grow our Content Fellowship into a consistent pipeline.
• Ship and iterate landing pages and funnel experiments with our engineering team. We route visitors dynamically by ad and instrument everything.
• Set the testing cadence: what we launch, what we kill, and why, grounded in the numbers, not vibes.
• Turn what parents and students tell us into sharper positioning and creative.

What we're looking for

• 3+ years running paid acquisition at a consumer brand, with direct budget ownership and results you can walk us through.
• Hands-on with short-form video: you've made it, or hired and directed the people who do.
• Fluent in the full stack: pixels, conversion APIs, attribution, and landing page CRO, not just the ads manager.
• Strong creative instincts paired with analytical rigor.
• Comfortable being the entire marketing function at a small in-person team in San Francisco.

Someone who has scaled a consumer product with paid media, treats creative as the biggest lever in performance marketing, and wants to own a channel-to-conversion machine end to end rather than one slice of a big team's funnel. The goal is simple: identify what moves revenue, prioritize it, and execute fast.